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About the role
Key responsibilities & impact- Lead search planning and execution across SEO, AI visibility, paid search, and adjacent paid online channels for various products with different GTM motions, distribution channels, and personas.
- Use intent and performance insights to identify gaps in the LLM-era buyer journey (priority prompt sets, AI discovery queries, content, landing pages) and prioritize improvements that increase engagement, lead quality, and downstream pipeline.
- Translate broader marketing and business priorities into quarterly channel plans, performance targets, and optimization roadmaps.
- Define an integrated organic and paid search approach for priority initiatives so SEO and paid programs work together to improve visibility, efficiency, and business impact.
- Oversee day-to-day channel execution, ensuring work is prioritized effectively and delivered to a high standard across internal teams and agency partners.
- Own regular performance reviews across organic and paid search, using GA4, Salesforce, BI tools, platform reporting, and other data sources to identify risks, opportunities, and actions.
- Monitor KPIs such as traffic, conversions, pipeline contribution, return on investment, category performance, and conversion quality, and turn findings into clear recommendations.
- Establish and improve workflows for planning, reporting, testing, QA, and cross-channel coordination to increase consistency, scalability, and execution quality.
- Lead, coach, and develop a small team of search specialists, setting clear priorities, goals, and performance expectations.
- Support hiring, onboarding, capability development, recognition, and performance management for the team.
- Communicate performance updates, recommendations, risks, and trade-offs clearly to stakeholders and escalate decisions appropriately when broader leadership input is needed.
- Review and expand upon our current use of AI and identify practical opportunities to drive continuous adoption, automation, and improved processes to make search planning, execution, reporting, and insight generation more efficient.
- Help the team adopt useful AI-assisted workflows and tools responsibly, with attention to quality, limitations, and expected business impact.
Requirements
What you’ll need- Experience in search marketing with strong expertise across both organic and paid search in a B2B, software, SaaS, or technology-oriented environment.
- People-management experience leading and developing search, SEO, PPC, or related digital marketing specialists.
- Hands-on experience with GA4, Salesforce, BI or reporting tools, and performance measurement frameworks.
- Strong working knowledge of Google Ads, Microsoft Advertising, Google Analytics, Google Search Console, and common SEO and SEM platforms.
- Experience managing agencies or external vendors with clear expectations and accountability standards.
- Ability to turn performance data into actionable recommendations and channel priorities.
- Strong communication, stakeholder-management, and project-management skills, with the ability to manage multiple priorities in a fast-paced environment.
- Practical knowledge of major LLM and AI tools relevant to marketing work, with the ability to evaluate realistic use cases and support adoption responsibly.
- Excellent written and spoken English.
- Additionally, it would be beneficial if you have :
- Experience working across multiple regions or international teams.
- Experience supporting demand generation, pipeline reporting, and full-funnel performance analysis.
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent practical experience.
Benefits
Comp & perks- Generous remuneration package
- Employee Stock Purchase Plan Enrollment
- 5th week of vacation
- Birthday day off
- Extra time off for service anniversaries
- Community service time off
- International Women’s Day – March 8 is an official holiday for all employees
- Risk life insurance
- Flexible working hours and work-from-home options
- Meal allowance
- Flowmon Benefit Program (Cafeteria) – can be used for leisure and wellness, pension insurance, or a co-funded Multisport card
- Relaxation zone and drinks & fruits in the workplace
- Company-wide events
ATS Keywords
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Hard Skills & Tools
SEOPPCsearch marketingperformance measurement frameworksdata analysiscontent optimizationlead generationconversion optimizationAI toolsdigital marketing
Soft Skills
people managementcommunicationstakeholder managementproject managementteam developmentprioritizationcoachingperformance managementadaptabilitycollaboration
Certifications
Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in communications