Tech Stack
CloudETLOraclePythonSQLUnity
About the role
- Join the Marketing Operations team to support demand generation and field marketing teams.
- Design and implement robust data pipelines for ingestion, normalization, and segmentation of customer data from various sources.
- Transform raw data into clean, structured, and usable formats.
- Deploy and automate data transformation pipelines using scalable tools and frameworks.
- Design, build, and maintain scalable data ETL pipelines to integrate data from multiple sources.
- Configure data sources, destinations, and event tracking mechanisms between Data Warehouse, ABM, Web Personalization and MAP tools to ensure accurate customer data integration.
- Develop and implement data normalization processes to ensure consistency, accuracy, and usability of customer data.
- Own the creation, testing, and validation of audiences/segments and journey workflows to enable targeted marketing activities.
- Utilize and train out-of-the-box AI/machine-learning models.
- Perform ongoing data quality assurance, including monitoring and verifying data accuracy across marketing systems.
- Monitor and optimize data workflows for performance, scalability, and reliability.
- Maintain comprehensive documentation of platform configurations, operational workflows, and testing protocols.
- Troubleshoot data and platform issues promptly and collaborate with engineering teams and external vendors to escalate and resolve complex technical problems.
- Work closely with data scientists, analysts, and marketing teams to deliver actionable datasets.
- Lead complex data projects, propose innovative solutions, and mentor others in solving technical challenges.
- Translate complex concepts into clear proposals and updates for stakeholders.
- Work independently and efficiently, managing multiple tasks, priorities, and projects simultaneously and successfully.
- Stay current with innovations in data management and promote best practices in marketing data handling and integration.
Requirements
- Bachelor’s or Master’s degree in Computer Science, Engineering, or related field.
- 6+ years of experience in data engineering or related roles.
- Strong understanding of data modeling, ETL/ELT processes, and data warehousing concepts.
- Familiarity with CRM (e.g., Salesforce) is a plus.
- Knowledge of data privacy regulations (e.g., GDPR, CCPA) and best practices in data governance.
- Excellent problem-solving skills and ability to work in a collaborative team environment.
- Ability to create and manage data objects and relationships.
- Familiar with master data management concepts.
- Experience with data integration from various sources.
- Experience working with large data sets.
- General API knowledge.
- General knowledge of data normalization best practices/techniques.
- Understanding of how ID resolution and customer profile unification works in Unity.
- Ability to monitor data flows and resolve anomalies.
- Proficiency in Python, SQL, and data pipeline frameworks.
- (Beneficial) Familiarity with Marketing Automation Platforms (Eloqua, Marketo, Salesforce Marketing Cloud).
- (Beneficial) Familiarity with Customer Data Platforms (Oracle Unity, Segment, Salesforce Data Cloud, Adobe Experience Platform).
- (Beneficial) Knowledge in JSON/XML, Eloqua, Salesforce, Snowflake.