Field & Campaign Marketing Manager
Progress
full-time
Posted on:
Location Type: Hybrid
Location: Vienna • Virginia • United States
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Salary
💰 $118,150 - $140,000 per year
About the role
- Devise integrated field and campaign marketing plans targeting federal agencies, factoring in customer pain points, procurement cycles, compliance needs, legislative trends, and capture strategy
- Collaborate with Product Marketing and Corp Communications for branding, awareness, and thought-leadership campaigns by crafting narratives and campaign themes that align with federal missions, priorities, and current policy initiatives
- Manage and execute multi-channel field and digital campaigns, including live events, executive briefings, trade shows, webinars, email, paid media, and sponsorships to generate demand and advance agency-specific pursuits
- Collaborate with cross-functional teams—sales, product, government affairs, campaign operations, and external agencies or partners—to build integrated campaign plans, unify messaging, and maximize reuse of assets across programs
- Analyze market and competitive data, monitor campaign performance, and continuously optimize tactics while reporting pipeline contribution, conversion, and ROI to leadership
- Influence and educate internal stakeholders on federal market conditions, campaign insights, and opportunity health, adapting strategies as regulations, priorities, or agency needs evolve
- Work with product marketing and select third parties to create, localize, and execute content for federal-focused campaigns across digital channels, print, and public relations, supporting launches and solution messaging that resonate with government buyers
- Meet pipeline and acquisition targets by leveraging account-based marketing, aligned capture/campaign plays, field events, and other demand-generation tactics specifically tailored for federal audiences
Requirements
- 5+ years proven experience in federal marketing, public sector campaigns, or business-to-government (B2G) marketing, including ownership of campaign performance metrics
- Strong understanding of federal procurement, compliance regulations, agency missions, and how to translate them into compliant, effective campaign and field strategies
- Excellent communication, project management, and data analysis skills, with the ability to manage simultaneous campaigns and field programs end-to-end
- Ability to develop creative, differentiated campaign concepts, influence cross-functional teams, and thrive in a fast-paced, highly matrixed environment
Benefits
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Applicant Tracking System Keywords
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Hard Skills & Tools
campaign performance metricsdata analysisproject managementaccount-based marketingmulti-channel marketingdigital marketingcontent localizationdemand generation tacticsfield marketingcompliance regulations
Soft Skills
communicationinfluencecreativitycollaborationadaptabilitystrategic thinkingproblem-solvingtime managementleadershiporganizational skills