Product Marketing Specialist – DataDirect, Corticon
Progress
full-time
Posted on:
Location Type: Hybrid
Location: Burlington • Massachusetts, North Carolina • 🇺🇸 United States
Visit company websiteSalary
💰 $65,025 - $80,325 per year
Job Level
JuniorMid-Level
About the role
- Support the development and execution of GTM plans for DataDirect and Corticon, including launches, campaigns, and enablement
- Assist in crafting compelling product messaging and competitive positioning for technical and business audiences
- Collaborate with demand generation, digital, and partner teams to create content that drives awareness and lead conversion (blogs, web copy, videos, presentations)
- Help manage and update sales enablement tools, battlecards, and solution briefs
- Research and summarize market and competitive insights in data connectivity, decision automation, and AI/ML use cases
Requirements
- 2-4 years of product marketing or related marketing experience, ideally within enterprise software, SaaS, or data integration platforms
- Excellent verbal and written communication skills, with a knack for simplifying technical concepts
- Highly organized, proactive, and eager to learn from senior product marketers and cross-functional teams
- Strong analytical skills and interest in data-driven decision-making
- Bachelor’s degree in marketing, business, engineering, or a related field
- Familiarity with data connectivity (ODBC/JDBC/APIs), analytics, or business rules automation is beneficial
- Experience collaborating with technical product managers or developer audiences is beneficial
- Demonstrable AI skills in the development of content creation and sales aids is beneficial
Benefits
- Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan)
- Tuition Reimbursement program
- Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance
- Competitive salary, bonus, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
- Flexible paid vacation time, paid day off for your birthday, and company holidays
- A variety of leave plans, including Parental Leave
- Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
product marketingdata connectivitydecision automationAIMLcontent creationsales enablementanalyticsbusiness rules automationmarket research
Soft skills
communicationorganizational skillsproactiveanalytical skillscollaborationsimplifying technical conceptseager to learn