Email Marketing Manager

• Develop end-to-end email marketing strategies for lead generation, nurturing, onboarding, and retention.
• Align campaigns with broader GTM and lifecycle marketing initiatives.
• Leverage marketing technology tools (e.g., Eloqua, SFDC, Data Warehouse) to segment audiences and tailor messaging based on behavior, lifecycle stage, and demographics
• Partner with designers, copywriters, and product marketers to ensure compelling email content and visuals are crafted.
• Build and deploy campaigns and nurture programs by using tools like Eloqua, SendGrid, Salesloft. A/B test subject lines, CTAs, and layouts to improve open and click-through rates.
• Track KPIs such as open rate, CTR, conversion rate, and unsubscribe rate. Use insights to refine strategy and report on ROI.
• Define and enforce communication frequency rules to prevent fatigue and optimize engagement.
• Ensure all campaigns comply with GDPR, CAN-SPAM, and internal data governance policies.

Principal Email Marketing Strategist

Email Marketing Associate – Sales