Progress

Senior Digital Marketing Analyst

Progress

full-time

Posted on:

Location Type: Hybrid

Location: Bengaluru • 🇮🇳 India

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Job Level

Senior

About the role

  • Design and execute full funnel paid social strategies across LinkedIn, Meta, Reddit, and X (Twitter) to drive global awareness, engagement, and lead generation.
  • Align campaign messaging and targeting with key business motions and buyer personas.
  • Partner with campaign and product marketing teams to craft compelling ad copy, visuals, and landing page experiences.
  • Manage campaign pacing, audience segmentation, and budget allocation to ensure optimal performance across regions.
  • Own end-to-end reporting and analytics for paid social programs — from CTR and CPL to pipeline contribution and ROI.
  • Develop performance dashboards and actionable insights using LinkedIn Campaign Manager, Meta Ads Manager, GA4, Looker Studio, and Salesforce.
  • Conduct A/B testing on creative, copy, and audience segments to identify scalable best practices.
  • Analyze lead quality and conversion trends in collaboration with sales and marketing operations teams.
  • Identify performance drivers, surface trends, and translate insights into data-backed recommendations.
  • Stay ahead of platform updates, algorithm changes, and new ad formats to drive continuous innovation.
  • Partner with web and content teams to improve post-click experience and conversion performance.
  • Work cross-functionally with campaign, field, and product marketing to ensure alignment on goals and messaging.
  • Collaborate with analytics and marketing automation teams to ensure accurate tracking and attribution.
  • Support paid media forecasting, budget planning, and quarterly business performance reviews.
  • Demonstrated ability to manage large-scale global campaigns and budgets in B2B space.

Requirements

  • 6–8 years of hands-on experience managing and optimizing paid social media campaigns for B2B tech/SaaS companies.
  • Proven expertise in LinkedIn Campaign Manager and strong working knowledge of Meta Business Suite, Reddit Ads, and X Ads.
  • Strong analytical skills and proficiency in GA4, Looker Studio, Power BI, or similar analytics tools.
  • Experience with Salesforce, Marketo, or HubSpot for campaign attribution and MQL tracking.
  • Deep understanding of B2B marketing funnels, audience targeting, and content engagement tactics.
  • Strong Excel skills for performance tracking and data modeling.
  • Excellent written and verbal communication skills, with an eye for clear storytelling through data.
  • Bachelor’s degree in Marketing, Engineering, or related field; MBA preferred.
Benefits
  • Competitive remuneration package
  • Employee Stock Purchase Plan Enrolment
  • Vacation, Family, and Health 30 days of earned leave
  • An extra day off for your birthday
  • Various other leaves like marriage leave, casual leave, maternity leave, and paternity leave
  • Premium Group Medical Insurance for employees and five dependents, personal accident insurance coverage, and life insurance coverage
  • Professional development reimbursement
  • Interest subsidy on loans - either vehicle or personal loans.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
paid social media campaignsA/B testingaudience segmentationcampaign pacingbudget allocationanalyticsperformance trackingdata modelinglead generationB2B marketing funnels
Soft skills
analytical skillscommunication skillsstorytellingcollaborationcross-functional teamworkinnovationproblem-solvingattention to detailstrategic thinkingproject management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in EngineeringMBA