Marketing Manager, WordPress
SiteGround Web Hosting Company
WordPress
Senior Web Marketing Specialist
Progress
full-time
Posted on:
Location Type: Hybrid
Location: Sofia • 🇧🇬 Bulgaria
Visit company websiteJob Level
Senior
About the role
- Partner with Demand Generation, Product Marketing, Product Management, Sales, and other business stakeholders to define and execute web strategy.
- Analyze the full web journey to identify areas for optimization and conversion improvement.
- Research competitor websites and industry trends to identify best practices applicable to the company’s web strategy.
- Strategically use AI to accelerate the web project lifecycle—from analyzing and diagnosing existing pages to support the creation of new ones through actionable insights and first-draft content.
- Collaborate with Digital Strategy specialists to support A/B testing initiatives and uncover further optimization opportunities.
- Partner with SEO specialists to evaluate competitive position and define areas for optimization.
- Work with paid media specialist to create landing pages optimized for conversion.
- Collaborate with the Web Project Manager to drive quarterly planning, ensuring web projects are prioritized and resources are optimally allocated.
- Facilitate the process of gathering and refining business requirements with stakeholders, ensuring alignment with strategic goals and measurable outcomes.
- Personally initiate and scope web projects aligned with GTM strategy, success KPIs, industry benchmarks and internal analyses.
- Actively participate and provide feedback throughout all phases of web project development: UX, Design, Development, Testing, and Hypercare.
- Monitor daily web performance metrics and share insights during business reviews or with stakeholders.
- Assist stakeholders in defining success metrics and building dashboards to track performance.
- Partner with Sales and Funnel specialist to evaluate the quality of the leads that the web channel generates and define areas for optimization.
- Partner with Sales to scope, plan, execute, and evaluate Demand Generation-driven promotional campaigns.
- Implement and monitor performance of lead-gen tools on our website.
- Maintain good understanding of the product, product features, roadmap and competitive landscape
Requirements
- BA/BS or equivalent working experience
- 4+ years of experience in digital marketing, web strategy, or related role.
- Proven experience in optimizing web journeys, conversion rate optimization (CRO), and lead generation.
- Strong familiarity with tools like Google Analytics
- Good knowledge of SEO principles and web technologies (e.g., HTML, CMS platforms).
- Strong analytical and creative problem-solving skills.
- Excellent communication and presentation skills.
- Ability to manage multiple projects in a fast-paced, dynamic environment.
- Self-starter with a proactive mindset and strong project management skills.
- Experience working in global company and collaborating across multiple teams and stakeholders is a plus
Benefits
- Generous remuneration package
- Employee Stock Purchase Plan Enrollment
- 30 days paid annual vacation
- An extra day off for your birthday
- 2 additional days off for volunteering
- Premium healthcare and dental care coverage
- Additional pension insurance
- Well-equipped gym on-site
- Co-funded Multisport card
- Daycare Center for your little ones onsite
- Flexible working hours and the opportunity to work from home.
- Free underground parking with designated space for bikes and electric scooters
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingweb strategyconversion rate optimizationlead generationA/B testingweb performance metricsUX designproject managementSEO principlesHTML
Soft skills
analytical skillscreative problem-solvingcommunication skillspresentation skillsproject management skillsself-starterproactive mindsetcollaborationstakeholder managementmulti-project management