Marketing

• Partner with Demand Generation, Product Marketing, Product Management, Sales, and other business stakeholders to define and execute web strategy.
• Analyze the full web journey to identify areas for optimization and conversion improvement.
• Research competitor websites and industry trends to identify best practices applicable to the company’s web strategy.
• Strategically use AI to accelerate the web project lifecycle—from analyzing and diagnosing existing pages to support the creation of new ones through actionable insights and first-draft content.
• Collaborate with Digital Strategy specialists to support A/B testing initiatives and uncover further optimization opportunities.
• Partner with SEO specialists to evaluate competitive position and define areas for optimization.
• Work with paid media specialist to create landing pages optimized for conversion.
• Collaborate with the Web Project Manager to drive quarterly planning, ensuring web projects are prioritized and resources are optimally allocated.
• Facilitate the process of gathering and refining business requirements with stakeholders, ensuring alignment with strategic goals and measurable outcomes.
• Personally initiate and scope web projects aligned with GTM strategy, success KPIs, industry benchmarks and internal analyses.
• Actively participate and provide feedback throughout all phases of web project development: UX, Design, Development, Testing, and Hypercare.
• Monitor daily web performance metrics and share insights during business reviews or with stakeholders.
• Assist stakeholders in defining success metrics and building dashboards to track performance.
• Partner with Sales and Funnel specialist to evaluate the quality of the leads that the web channel generates and define areas for optimization.
• Partner with Sales to scope, plan, execute, and evaluate Demand Generation-driven promotional campaigns.
• Implement and monitor performance of lead-gen tools on our website.
• Maintain good understanding of the product, product features, roadmap and competitive landscape

Senior Web Marketing Specialist

Marketing Manager, WordPress