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Performance Marketing Consultant – B2B Cooperation
ProfitroomPerformance Marketing Specialist running PPC campaigns for Profitroom, a hotel technology company. Optimizing digital advertising to increase hotel occupancy and direct bookings.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing and optimizing paid campaigns on Google Ads and Meta Ads, with strong analytical skills to translate data into actionable insights. Proficient in client communication and strategy development, ensuring effective audience segmentation and budget management.
Highest-signal resume keywords
Google Ads ManagementMeta Ads ManagementGoogle Analytics 4Google Looker StudioClient Communication
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingAudience SegmentationBudget OptimizationData AnalysisMarket Research
Soft Skills
Excellent CommunicationInterpersonal SkillsHighly OrganizedDetail-OrientedAbility to Prioritize
Tools & Technologies
Google AdsMeta AdsGoogle Analytics 4Google Looker StudioTikTok Ads
Industry Keywords
B2B MarketingAdvertising AgencyMedia HouseCustomer JourneysSelf-Employed Business Activity
About the role
Key responsibilities & impact- Plan, implement, and manage paid campaigns on Google Ads and Meta Ads
- Develop client strategies including remarketing, audience segmentation, and budget optimization
- Communicate regularly with clients, provide progress updates, and present results
- Conduct data analysis and reporting using Google Looker Studio and Google Analytics 4
- Optionally participate in projects focused on process improvement, new product/service development, and knowledge sharing
Requirements
What you’ll need- Prior digital marketing experience, preferably at an advertising agency or media house, with at least 1–2 years
- Ability to independently manage Google Ads and Meta Ads campaigns for clients
- Strong working knowledge of Google Analytics 4 and Looker Studio
- Good understanding of customer segmentation and customer journeys
- Experience in direct client interaction, including meetings, calls, and regular check-ins
- Ability to translate data into clear, actionable recommendations for non-specialist audiences
- Market and competitor research skills
- Excellent communication and interpersonal skills
- Highly organized and detail-oriented; able to manage multiple campaigns, prioritize, and meet deadlines
- Fluent Polish at native level and English at minimum B2
- B2B contract carried out under self-employed business activity
- TikTok Ads or Microsoft/Bing Ads experience is nice to have
Benefits
Comp & perks- Remote-first collaboration model
- International technology and product projects
- Flexible project collaboration setup
- Planned service breaks aligned with contract terms
- Opportunity to collaborate with experienced product and technology teams
- Opportunity to access selected knowledge-sharing initiatives