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Performance Marketing Specialist – Employment Contract
ProfitroomPerformance Marketing Specialist managing PPC campaigns for Profitroom, which helps hotels increase occupancy and direct bookings. Optimizing advertising performance through analytics, segmentation, and client strategy.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in managing paid campaigns on Google Ads and Meta Ads, with strong analytical skills to derive actionable insights from data using Google Analytics 4 and Looker Studio. Proficient in client communication and strategy development, ensuring effective audience segmentation and budget optimization.
Highest-signal resume keywords
Google Ads ManagementMeta Ads ManagementGoogle Analytics 4Client CommunicationData Analysis
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Digital MarketingCampaign ManagementAudience SegmentationBudget OptimizationData AnalysisMarket ResearchCustomer Journey Understanding
Soft Skills
Excellent CommunicationInterpersonal SkillsHighly OrganizedDetail-Oriented
Tools & Technologies
Google Looker StudioGoogle Analytics 4
Industry Keywords
Advertising AgencyMedia HouseRegulatory ComplianceProfitroom
About the role
Key responsibilities & impact- Plan, implement, and manage paid campaigns across Google Ads and Meta Ads
- Create client strategies including remarketing, audience segmentation, and budget optimization
- Communicate regularly with clients, provide progress updates, and present results
- Conduct data analysis and reporting using Google Looker Studio and Google Analytics 4
- Participate in internal projects focused on process improvement, new products/services, and knowledge sharing
Requirements
What you’ll need- 1–2 years of experience in digital marketing, preferably in an advertising agency or media house
- Proficiency managing client campaigns on Google Ads and Meta Ads
- Very good knowledge of Google Analytics 4 and Looker Studio
- Good understanding of customer segmentation and customer journeys
- Client-facing experience, including meetings, calls, catch-ups, and direct client communication
- Ability to analyze data and turn it into clear, actionable suggestions
- Market and competitor research skills
- Excellent communication and interpersonal skills
- Highly organized and detail-oriented; able to manage multiple campaigns, prioritize, and meet deadlines
- Native fluency in written and spoken Polish
- English proficiency at least B2
- Profitroom’s regulatory and compliance rules must be followed
Benefits
Comp & perks- English classes
- Dedicated team development fund
- Co-financed medical and life insurance
- Access to sports facilities
- 24 / 26 days off
- Company retreats and events
- Wedding and baby packs
- Employee referral program
- Flat hierarchy with open communication and no bureaucracy