Profitable Tradie - Trades Business Specialist

Head of Content – Brand Authority

Profitable Tradie - Trades Business Specialist

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own the strategy, execution, and growth of our entire content ecosystem
  • Build trust at scale by designing a content system that supports paid traffic, sales, and long-term brand equity
  • Lead the podcast to grow monthly downloads from approx 16,000 to 30,000+
  • Define podcast positioning, content themes, guest strategy, and distribution
  • Ensure every episode and piece of content serves a clear strategic purpose
  • Turn organic social media into an authority engine focused on influence, engagement, and credibility, not vanity metrics
  • Create frameworks, contrarian perspectives, and point-of-view content that shapes the market
  • Own YouTube as a long-form authority platform with deep dives, breakdowns, and case studies
  • Align content with buyer objections, market sophistication, and sales conversations
  • Oversee TikTok and short-form platforms as top-of-funnel attention engines through rapid testing and iteration
  • Lead the strategy and execution of the founder’s personal brand, positioning them as a category leader
  • Protect the founder’s time through leverage, systems, and repeatable formats
  • Create systems to repurpose, amplify, and distribute content across all channels
  • Manage and develop the Marketing Coordinator, setting direction, standards, and execution rhythm

Requirements

  • Have built or scaled a personal brand, media property, or content-led business
  • Understand direct response psychology, sales conversations, and buyer behaviour
  • Have strong creative taste and the confidence to hold a clear point of view
  • Think in systems, frameworks, and leverage, not individual posts
  • Are comfortable shaping narratives and challenging industry norms
  • Can lead, coach, and elevate a junior team member
Benefits
  • You will directly influence brand perception, lead quality, and long-term growth
  • You will build a category-leading authority brand from the inside
  • You will work closely with the founder and leadership team
  • You will have long-term growth opportunities as the business scales
  • You will have freedom to build systems, not just execute tasks
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategypodcast growthcontent themessocial media engagementYouTube content creationTikTok marketingcontent repurposingdirect response psychologynarrative shapingframework development
Soft Skills
leadershipcoachingcreative tastestrategic thinkingcommunicationinfluencecredibilityteam developmentproblem-solvingadaptability