Paid Media Analyst

Produttivo

Analista de Mídia Paga creating and optimizing paid traffic campaigns for Produttivo. Collaborating with the marketing team to enhance demand generation and performance metrics.

Posted 5/27/2026full-time🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Create, plan and optimize paid traffic campaigns across channels such as Google Ads, Facebook Ads and LinkedIn Ads
Manage media investments with a focus on metrics such as ROI, ROAS, CAC and generation of qualified leads
Develop targeting strategies, A/B tests and experiments for continuous performance improvement
Work in partnership with the sales team to analyze lead quality and identify optimization opportunities
Map and validate new acquisition channels and growth opportunities
Monitor metrics, analyze data and generate strategic insights for decision-making
Keep up with market trends, competitors and new media/acquisition possibilities
Create and update documentation, playbooks and timelines for the Performance area
Participate in brainstorming sessions and support strategic marketing initiatives
Explore the use of artificial intelligence and emerging technologies applied to performance and acquisition

Requirements

What you’ll need

Degree in Marketing, Advertising, Business Administration or related fields
Minimum of 3 years' experience working with Paid Traffic, Growth Marketing or Performance Marketing
Advanced knowledge of RD Station
Strong understanding of Inbound Marketing concepts
Proficiency in marketing and analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, SEMrush, among others
Knowledge of Product Analytics
Familiarity with Product-Led Growth (PLG) techniques and Conversion Rate Optimization (CRO)
Intermediate knowledge of marketing automation
Experience with Business Intelligence tools
Intermediate knowledge of Excel and/or Google Sheets
Analytical ability to interpret complex metrics and generate actionable insights
Data-driven mindset, focused on testing, continuous optimization and problem solving
Good communication skills and ability to interact with different teams and stakeholders

Benefits

Comp & perks

National Unimed health plan (Uniplan) without copayment
National Unimed health plan (Uniplan) without copayment for 1 child up to 18 years old
DentalUni dental plan (Elite) without copayment
Meal allowance (BRL 700) paid on the Sólides Benefícios card
Home office allowance (BRL 225) paid on the Sólides Benefícios card
Digital medical assistance via Mediquo, with online consultations, access to specialists, prescriptions valid nationwide and discounts on exams and pharmacies
Childcare assistance
Creditas – Financial assistance and payroll-deductible loans
Birthday day off
TotalPass
Extended maternity, paternity and adoption leave
Extended leaves (wedding, bereavement and pet bereavement)

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

Paid TrafficGrowth MarketingPerformance MarketingA/B TestingConversion Rate OptimizationProduct AnalyticsMarketing AutomationData AnalysisExcelGoogle Sheets

Soft Skills

Analytical AbilityData-Driven MindsetProblem SolvingCommunication SkillsCollaborationStrategic ThinkingCreativityAdaptabilityInterpersonal SkillsDecision-Making