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Productiv Teams

Senior Digital Marketing Specialist

Productiv Teams

Senior Digital Marketing Specialist driving B2B demand generation for a technology consulting company. Managing SEO, paid advertising, content, automation, analytics, and lead growth.

Posted 8/6/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit
Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing digital marketing strategies, managing end-to-end campaigns, and optimizing performance through data analysis. Proficient in SEO, content strategy, and marketing automation tools to drive demand generation and lead acquisition.

Highest-signal resume keywords
Digital Marketing Strategy DevelopmentSEO and Technical SEOGoogle Ads and LinkedIn Campaign ManagementMarketing Automation and Email MarketingData Analysis and Performance Reporting

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills
Digital MarketingSEOGoogle AdsLinkedIn Campaign ManagerGoogle Analytics 4WordPress CMSEmail MarketingConversion Rate OptimizationA/B TestingContent Management
Soft Skills
Excellent Written CommunicationExcellent Verbal Communication
Tools & Technologies
Google Tag ManagerGoogle Search ConsoleLooker StudioHubSpot CRMHubSpot Marketing HubAI-Powered Marketing Tools
Certifications & Qualifications
Google Ads CertificationGoogle Analytics CertificationHubSpot Inbound Marketing CertificationHubSpot Email Marketing CertificationMeta Blueprint CertificationSEMrush SEO Certification
Industry Keywords
B2B IT ServicesSaaSTechnology ConsultingAccount-Based MarketingU.S. B2B Buying CyclesEnterprise Sales

Tech Stack

Tools & technologies
WordPress

About the role

Key responsibilities & impact
  • Develop and execute comprehensive digital marketing strategies aligned with business goals
  • Create annual and quarterly marketing plans
  • Manage end-to-end digital campaigns targeting enterprise clients
  • Drive demand generation, lead acquisition, qualified lead generation, pipeline growth, and revenue generation
  • Conduct keyword research, technical SEO audits, website optimization, backlink building, and content optimization
  • Plan, execute, and optimize Google Ads, LinkedIn Ads, and applicable Meta advertising campaigns
  • Develop content strategies for blogs, case studies, whitepapers, eBooks, webinars, and customer success stories
  • Design automated email nurturing campaigns, drip campaigns, customer journeys, lead scoring models, and nurture workflows
  • Manage LinkedIn Company Page and executive branding; publish content across LinkedIn, Facebook, YouTube, and X
  • Manage WordPress website updates and optimize landing pages, Core Web Vitals, conversions, and user experience
  • Generate Marketing Qualified Leads and collaborate with Sales and Business Development teams on lead conversion and ABM initiatives
  • Monitor campaign performance using GA4, Google Search Console, Google Tag Manager, and Looker Studio
  • Prepare weekly, monthly, and quarterly performance reports and recommend data-driven improvements
  • Maintain brand consistency and support product launches, webinars, events, campaigns, and employer branding
  • Coordinate with internal stakeholders, technical teams, UI/UX and development teams, and external agencies
  • Track industry trends, analyze competitors’ digital strategies, and identify new marketing opportunities

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field
  • 4 to 8 years of experience in Digital Marketing
  • Minimum 2 years of experience in B2B IT Services, SaaS, or Technology Consulting
  • Strong understanding of inbound marketing and demand generation
  • Excellent written and verbal English communication skills
  • Experience with SEO and technical SEO
  • Experience with Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager
  • Proficiency in Google Analytics 4, Google Tag Manager, Google Search Console, and Looker Studio
  • Experience with WordPress CMS, HubSpot CRM, and HubSpot Marketing Hub
  • Knowledge of marketing automation, email marketing, conversion rate optimization, A/B testing, landing page optimization, and content management systems
  • Proficiency in Microsoft Excel and AI-powered marketing tools such as ChatGPT, Gemini, or Claude
  • Preferred: experience marketing Salesforce consulting services and understanding Salesforce and HubSpot CRM platforms
  • Preferred: knowledge of Account-Based Marketing, webinars, virtual events, U.S. B2B buying cycles, and enterprise sales
  • Preferred certifications: Google Ads, Google Analytics, HubSpot Inbound Marketing, HubSpot Email Marketing, Meta Blueprint, SEMrush SEO, and Salesforce certifications

Benefits

Comp & perks
  • Remote work
  • Full-time employment or B2B contract option
  • Opportunity to work on global marketing initiatives
  • Exposure to Salesforce, CRM, AI-powered business solutions, and cloud technologies