Product Marketing Alliance

Sponsorship Sales Development Representative

Product Marketing Alliance

contract

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Location Type: Remote

Location: United States

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About the role

  • Lead Generation: Research and identify high-potential companies and decision-makers using LinkedIn, CRM data, and sales intelligence tools.
  • Outbound Prospecting: Conduct high-volume outreach (email, calls, LinkedIn) to book qualified meetings for the sponsorship sales team.
  • Qualification: Engage prospects through discovery calls to assess fit, needs, and timelines, qualifying opportunities for senior sales reps.
  • CRM Management: Maintain accurate records and notes in HubSpot, ensuring all leads and interactions are properly tracked and followed up.
  • Collaboration: Partner closely with senior sponsorship executives and marketing to refine outreach messaging and target lists.
  • Performance Goals: Consistently meet weekly and monthly KPIs for qualified meetings booked, outreach volume, and lead conversion.
  • Market Awareness: Stay informed on key industry trends in SaaS, martech, and B2B events to better tailor outreach and identify new opportunities.

Requirements

  • Previous experience in sales development, lead generation, or outbound prospecting (B2B experience preferred).
  • Comfortable working in a high-volume outreach environment with clear activity and performance targets.
  • Strong written and verbal communication skills, with confidence engaging US-based stakeholders.
  • Familiarity with tools such as HubSpot, LinkedIn Sales Navigator, Smartlead, Aircall, or similar.
  • Self-motivated and disciplined, able to perform in a remote, freelance setup with autonomy.
  • Strong time management and ability to prioritize outreach, follow-ups, and pipeline effectively.
  • A collaborative attitude, success at The Alliance is a team sport.
Benefits
  • Clear KPIs and performance expectations
  • Remote (US-based), must work within US business hours
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lead generationoutbound prospectingqualificationCRM managementKPI achievementdiscovery callshigh-volume outreachsales developmentB2B experience
Soft Skills
strong written communicationstrong verbal communicationself-motivateddisciplinedtime managementprioritizationcollaborative attitude