Growth Marketing Specialist

Prodigy Finance

Growth Marketing Specialist focused on innovative acquisition strategies at Prodigy Finance. Managing campaigns, analyzing performance, and identifying growth opportunities for international student loans.

Posted 5/11/2026full-timeRemote • 🇮🇳 IndiaJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Drive Application Growth
Develop and execute strategies to increase loan applications across key markets
Identify new channels and opportunities to reach prospective students
Design, test, and scale innovative marketing campaigns (digital, partnerships, content, etc.)
Continuously experiment with new ideas and optimize based on performance
Analyze funnel performance, campaign metrics, and user behaviour
Identify bottlenecks and opportunities to improve conversion rates
Explore new ways to reach and engage target segments (students planning to study abroad)
Work on creative outreach strategies tailored to different geographies and personas
Own end-to-end execution of campaigns - from concept to launch to optimization
Collaborate cross-functionally with content, product, and partnerships teams
Monitor KPIs such as leads, applications, CAC, and conversion rates
Maintain a strong focus on ROI and scalable growth

Requirements

What you’ll need

Bachelor’s degree or equivalent
2–5 years of experience in growth marketing, performance marketing, or a similar role.
Strong analytical mindset with the ability to interpret data and translate insights into action.
Proven ability to execute campaigns, not just ideate.
Comfortable running experiments and working in a test-and-learn environment.
Creative thinker who can come up with out-of-the-box ideas to reach new audiences.
Highly adaptable and comfortable in a fast-changing, ambiguous environment.
Strong ownership mindset and ability to work independently.
Experience with AI tools for marketing.

Benefits

Comp & perks

Enjoy the agility and flexibility offered by a startup culture.
A sociable, relaxed and friendly work environment.
We will help you make your mark.
Make a real impact on the business and experience a steep learning curve with huge opportunities to grow and develop.
Gain an inside perspective on the functioning of a venture-backed Fintech startup, backed by top VCs, and learn day-to-day management and build functional expertise.
Build a platform that helps to make a very real difference in the world.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

growth marketingperformance marketingcampaign executiondata analysisconversion rate optimizationdigital marketingmarketing strategyuser behavior analysisKPI monitoringROI analysis

Soft Skills

analytical mindsetcreative thinkingadaptabilityownership mindsetindependencecollaborationproblem-solvinginnovationcommunicationstrategic thinking

Certifications

Bachelor's degree