Procurement Partners

Director, Demand Generation

Procurement Partners

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Define and own the annual demand generation strategy
  • Own the demand generation budget
  • Serve as the primary marketing stakeholder for pipeline reporting
  • Partner with Sales leadership to set pipeline coverage goals
  • Lead end-to-end demand generation planning and execution
  • Design and run integrated, multi-touch campaigns
  • Build and own an Account-Based Marketing (ABM) program
  • Manage campaign measurement and optimization
  • Extend demand generation scope beyond new logo acquisition
  • Collaborate with Product Marketing on customer communication strategy
  • Serve as the strategic owner of HubSpot
  • Build toward a demand generation team as the function scales

Requirements

  • 8+ years of B2B SaaS demand generation experience
  • 2+ years in a senior or lead demand generation role
  • Proven ability to build and execute ABM programs
  • Strong HubSpot expertise as a power user or administrator
  • Experience owning or co-owning a demand generation budget
  • Deep analytical capability
  • Experience managing paid channels (paid search, paid social)
  • Track record of building strong cross-functional partnerships
  • Clear, executive-ready communicator
Benefits
  • Direct impact on company trajectory
  • A seat at the revenue table
  • Room to build
  • A mission that matters
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generation strategypipeline reportingcampaign measurementcampaign optimizationAccount-Based Marketing (ABM)B2B SaaSpaid searchpaid socialanalytical capability
Soft Skills
cross-functional partnershipsexecutive communicationleadershipcollaboration