Director of Marketing

Procter & Gamble

Director of Marketing leading brand strategy and team at First Aid Beauty. Overseeing product development, marketing campaigns, and global brand compliance with a focus on consumer engagement.

Posted 6/14/2026full-timeBoston • Massachusetts, New York • 🇺🇸 United StatesLead💰 $144,000 - $190,000 per yearWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

brand managementglobal product developmentstrategic planningdata analysismarket researchbudget managementconsumer engagementdigital marketingcommunicationsinfluencer marketing

Soft Skills

leadershipteam collaborationentrepreneurial mindsetanalytical skillspeople developmentstrategic thinkingeffective communicationproactive approachvisionary thinkingcross-functional collaboration

Certifications & Qualifications

Bachelor's degree in BusinessBachelor's degree in MarketingBachelor's degree in Communications

Industry Keywords

beauty industryskincareconsumer packaged goodsglobal marketsbrand positioningP&L managementaward winning productsbrand storycreative assetsmulti-year strategic plans

About the role

Key responsibilities & impact

Reporting to the CEO, the Director of Marketing will be the steward for all things Brand at First Aid Beauty
Lead & develop an inclusive, high-performing team that collaborates effectively and executes with excellence
Oversee an organization inclusive of Global Product Development, Regional Brand Marketing, Communications, Media, Social, PR, Influencer, Digital Marketing and Consumer Engagement
Ensure continued growth for First Aid Beauty by developing key strategies to gain new consumers, build brand love and launch award winning products
Refine and re-invigorate the brand story and its positioning through new product formulations, creative assets, etc.
Crystallize the brand vision and develop a bold brand-centric strategy
Oversee teams across multiple functions ensuring effective collaboration
Ensure clear vision around brand purpose and brand ambition
Lead Global Product Development organization
Manage P&L and build a well-thought-out budget.

Requirements

What you’ll need

10+ years’ experience in marketing or brand management
Exposure to key cross-functional partners (e.g., finance, operations, legal, HR)
Previous Beauty (preferably skincare), as well as Consumer packaged goods experience required
Bachelor's degree in Business, Marketing, Communications, or equivalent is preferred
Strong knowledge of global markets and management of global brand programs
Demonstrated people leadership experience with proven ability to grow & develop outstanding talent
Experience building multi-year strategic plans
Proactive and entrepreneurial mindset
Experience across large corporations as well as small businesses is preferred
Strong analytical skills with the ability to make data-driven decisions
Solid understanding of market research and data analysis methods
Ability for travel ~30% annually.

Benefits

Comp & perks

Total rewards at P&G include salary + bonus (if applicable) + benefits