International Marketing Manager

PROCEPT BioRobotics

International Marketing Manager at PROCEPT BioRobotics connecting US and international marketing strategies and execution. Enhancing global marketing efforts for surgical robotics in international markets.

Posted 4/24/2026full-timeSan Jose • California • 🇺🇸 United StatesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Cross-Functional Integration & AlignmentPartner across Audience & Portfolio Marketing, Global Brand & MarComms, Field Marketing, Product Marketing, and Marketing Operations to align strategies and execution for international markets; serve as a key connector to ensure global plans translate effectively at the regional level.
International Audience Campaign DevelopmentCollaborate with Marketing Communications to define and support execution of audience-centric campaigns for international markets, bringing market insight to shape messaging, channel strategy, and campaign approach, including coordination with external agencies.
Program Leadership (International)Lead and coordinate marketing programs across Product Marketing, MarCom, Field Marketing, and regional teams, ensuring initiatives are aligned, prioritized, and effectively executed for international markets.
Global Scaling of Programs & ToolsIdentify opportunities to extend marketing programs, tools, and sales enablement resources across regions, adapting them for relevance while improving consistency and efficiency globally.
Regional Alignment & Feedback LoopServe as a key liaison between international marketing and US-based teams, ensuring campaigns and materials reflect in-market needs while enabling a structured feedback loop into central strategy and planning.
International Congress & Society StrategyPartner with the Events team to support strategy and execution for key international congresses and societies, leveraging global messaging, standards, and assets to drive consistency, scalability, and alignment of international KOL engagement with global event priorities.
Regional Expertise & Portfolio SupportProvide international market perspective to support upstream and downstream Marketing and broader teams in launching and sustaining the portfolio globally, including insights on market dynamics, adoption barriers, and program needs.

Requirements

What you’ll need

International Market Acumen: Understanding of international healthcare systems, reimbursement, and market dynamics; able to translate differences into effective marketing strategies and programs
Strategic & Commercial Thinking: Ability to connect marketing activities to adoption, utilization, and overall business growth across diverse markets
Cross-Functional Leadership: Proven ability to work across Product Marketing, MarCom, Field Marketing, and regional teams to align priorities and drive execution
Program Management: Strong ability to manage and coordinate complex marketing programs across multiple stakeholders, ensuring alignment and timely execution
Audience & Campaign Expertise: Experience developing audience-centric messaging and campaigns; understanding of segmentation, positioning, and multi-channel activation
Campaign Localization: Ability to adapt global strategies and campaigns for regional relevance while maintaining consistency
Customer & Market Insight: Ability to gather and apply insights from field teams, customers, and markets to inform strategy and improve execution
Agency Management: Experience managing external agencies and vendors to support campaign development and execution
Data-Driven Mindset: Ability to analyze performance, identify trends, and optimize programs based on insights
Communication & Influence: Strong interpersonal and communication skills; ability to influence across a matrixed organization without direct authority
Bachelor’s degree, or equivalent, in marketing, business, or related field
6–10 years of experience in commercial & marketing roles, preferably within medical device, healthcare, or a regulated industry
Experience supporting international or global marketing efforts
5 years In-field experience in EMEA
Experience working cross-functionally across marketing disciplines
Ability to travel domestically and internationally (~30%)
Location: The ideal candidate will be based in the Bay Area

Benefits

Comp & perks

full medical coverage
wellness programs
on-site gym
401(k) plan with employer match
short-term and long-term disability coverage
basic life insurance
wellbeing benefits
flexible or paid time off
paid parental leave
paid holidays

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

program managementaudience-centric messagingcampaign localizationdata analysismarket dynamicssegmentationmulti-channel activationcommercial strategymarketing executionagency management

Soft Skills

cross-functional leadershipstrategic thinkingcommunicationinfluencecustomer insightinterpersonal skillscollaborationadaptabilityproblem-solvingfeedback management

Certifications

Bachelor’s degree in marketingBachelor’s degree in businessBachelor’s degree in related field