Marketing Lead

Probis

Marketing Lead developing brand strategies for AI visibility at PropTech startup, overseeing campaigns and digital marketing initiatives to drive growth. Responsible for B2B marketing and collaboration with sales teams in Munich.

Posted 7/28/2026full-timeMünchen • 🇩🇪 GermanySeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing with a focus on account-based strategies, digital campaign execution, and performance measurement through KPIs. Proficient in content creation and website management, with strong communication skills in both German and English.

Highest-signal resume keywords

B2B Marketing ExperienceAccount-Based MarketingDigital Campaign PlanningContent Creation SkillsSEO and AEO Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Campaign ExecutionKPI TrackingContent Management SystemsCopywritingVisual Material CreationEvent MarketingMarket MonitoringBudget ManagementDigital MarketingIntegrated Campaign Design

Soft Skills

Strong Communication SkillsAdaptabilityCollaboration with External Partners

Tools & Technologies

HubSpotGoogle AnalyticsLinkedIn Campaign ManagerWordPress

Certifications & Qualifications

Degree in MarketingDegree in CommunicationsDegree in Business Administration

Industry Keywords

SaaSPropTechReal EstateAccount-Oriented MindsetCross-Cultural Marketing

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Development and ownership of an annual marketing plan with clear actions, timelines, and budget
Derive and prioritize concrete marketing initiatives from company objectives
Define and continuously track KPIs to measure marketing success
Account-based marketing: close, revenue-focused collaboration with Sales
Ownership of the PROBIS website: content, structure, performance and ongoing optimization
Creation and maintenance of all marketing collateral (presentations, brochures, one-pagers, case studies, etc.)
Planning and execution of digital campaigns (newsletters, social media, content marketing)
Design and management of integrated campaigns across all relevant channels: digital, print, advertising, events
Planning and management of trade shows, industry events and PROBIS-hosted events
Ensure consistent brand messaging across all touchpoints
Market and competitor monitoring to sharpen PROBIS’s positioning
Build and maintain relevant industry networks and contacts

Requirements

What you’ll need

Minimum 4 years of professional experience in B2B marketing, ideally in SaaS, PropTech, or the real estate industry
Proven experience in independently planning and executing marketing campaigns
You will work without an internal team and instead manage a pool of external partners
Revenue- and account-oriented mindset: you measure marketing by its contribution to the pipeline and acquired target customers
Experience with account-based marketing or long enterprise sales cycles is a clear plus
Demonstrable experience or genuine enthusiasm for AI visibility / Answer Engine Optimization (AEO)
Basic SEO is required; AEO is the area where we want to lead
Experience with common marketing tools (e.g., HubSpot, Google Analytics, LinkedIn Campaign Manager)
Confident content creation skills: copywriting, presentations, visual materials
Basic knowledge of website management (CMS, e.g., WordPress or similar)
Understanding of print and event marketing as integral parts of the campaign mix
Degree in Marketing, Communications, Business Administration or comparable qualification
Very strong communication skills in German and English (written and spoken)
Experience in cross-cultural or international marketing: you adapt content and campaigns appropriately for different markets

Benefits

Comp & perks

The opportunity to shape and build PROBIS’s marketing from the ground up
Close collaboration with management, Sales and product teams – short decision-making paths
Flexible working: 2–3 days per week in our Munich office, remainder remote
Access to state-of-the-art AI and cloud-based tools
International, team-oriented work environment with flat hierarchies
Open feedback culture and fast decision-making processes
Regular team and company events
Competitive compensation package