Technical Sales Representative – Outside Sale

proax

Technical Sales Representative responsible for exceeding sales targets in the automation sector. Building customer relationships and developing sales strategies for product launches and market opportunities.

Posted 7/30/2026full-timeRemote • 🇨🇦 CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing customer-centric solution sales strategies and managing key accounts to exceed revenue and profit targets. Proficient in analyzing market opportunities and implementing tactical sales strategies within the electrical or automation industry.

Highest-signal resume keywords

Sales Experience In Electrical IndustryBilingual (English / French)Customer-Centric Solution Sales StrategyStrong Analytical SkillsProficient With Microsoft Office

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Sales ForecastingSolution SellingMarket SegmentationSales Pipeline ManagementTactical Sales StrategiesBusiness DevelopmentVendor Relationship ManagementSales Target AchievementIntegrated Industrial SolutionsVariable Frequency Drives

Soft Skills

Interpersonal SkillsCommunication SkillsLeadership SkillsSelf-MotivatedProblem Solving

Tools & Technologies

CRM ProgramMicrosoft Office Suite

Industry Keywords

Automation IndustryElectrical IndustrySales BlitzTrade ShowsMarketing Activities

About the role

Key responsibilities & impact

Responsible for exceeding revenue and profit targets within the assigned sales vertical/territory.
Create a business strategy for new and existing customer business through the existing core and specialty vendors.
Develop key customer accounts plans, prepare 90-day sales forecast, conduct joint sales calls with vendor representatives, and achieve individual key performance objectives.
Align customer long-term growth objectives with Proax Technologies.
Set territory objectives and develop specific customer account plans with a focus on solution selling opportunities and marketing activities to achieve revenue and gross margin targets.
Responsible for joint calls activities with core and specialty vendor representatives for product launches and business development activities, including tactical vendor/customer sales blitz.
Engage customers to participate and attend different marketing activities (seminars, trade shows, events, etc.).
Manage Qualified Sales Lead process within CRM program for existing and new sales leads, regularly reporting updates.
Follow-up on sales leads generated from trade shows, marketing campaigns, websites, and other sources.
Develop and maintain core vendor relationships in addition to OEM, Integrator and End User relationships, to introduce new products and pursue sales opportunities within existing and new geographic and market segments.
Establish sales strategies and review sales pipeline opportunities with the Sales Manager.
Monitor and report competitive activities for market/territory development (new product launches, product placement, promotion, positioning, and pricing).
Provide input to the annual budget and monthly sales meetings based on fact-based territory knowledge of sales highlights, lessons learned, challenges, and growth opportunities.

Requirements

What you’ll need

3-5 years of sales experience in the electrical or automation industry is required
Bilingual (English / French). Applicants must live in New Brunswick.
Experience in the development of customer-centric solution sales strategy by analyzing the client needs to support the business objectives for existing and new customers
Self-motivated individual with excellent interpersonal, communication, and leadership skills who can sell integrated industrial solutions and manage business priorities
Strong analytical skills to problem solve, assess solution sales opportunities, and recommend and implement tactical sales strategies and marketing plans
Experience in identifying new market segmentation business through prospecting and development of customer sales forecasts and annual budgets
Track record of exceeding sales targets within assigned territory and contributing to the overall team performance
Sales experience with variable frequency drives would be an asset
Proficient with Microsoft Office software suite (Excel, Word, Outlook, etc.)

Benefits

Comp & perks

Technical training in our products to ensure quality customer service
Opportunities for career growth and development
Competitive salaries and benefits
Work with collaborative team members in the automation industry