Proalpha

B2B Content Specialist – Digital & Social

Proalpha

full-time

Posted on:

Location Type: Remote

Location: Germany

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • You give our digital communications a clear voice.
  • With strong storytelling, creative intuition and a strategic perspective, you develop content that is read, shared and discussed in the B2B environment.
  • You tell stories across channels — from concise copy to visual impulses and audio formats — and measure their impact using clear KPIs.
  • As the content pace-setter, you develop cross-media campaigns, manage our social media agencies and own content management with a clear focus on our digital channels.
  • You write concise copy and craft topics so they perform strongly on our online channels (blog, social media — especially LinkedIn, podcasts and the like).
  • With a feel for trends, visual language and dramaturgy, you develop formats and content that shape our feed across channels and activate our target audiences.
  • Using KPI-based monitoring, you analyse the resonance of our content and continuously optimise posts, articles and formats.
  • By publishing expert pieces on external platforms, you strengthen our thought leadership and sharpen our corporate and employer brand in the B2B space.

Requirements

  • Education: Degree in Marketing, Communications, Media or a comparable qualification
  • Professional experience: Several years of experience in B2B content marketing with a focus on social media and digital formats
  • Technical skills: Confident use of LinkedIn and other social platforms as well as Confluence, HubSpot, Canva and Riverside; experience with AI tools; proficiency in KPI-driven campaign management and agency coordination
  • Personal qualities: Strategic thinker with creativity, strong execution skills, a sense for trends and a clear results orientation
  • Languages: Very good German and good English for communication in an international environment
Benefits
  • PRO Flexibility: Flexible working-time models, home office, workation, time-banking account (e.g. for a sabbatical)
  • PRO Development: Support for personal and professional development, international career opportunities, cross-group career paths, a diverse training offer, regular development reviews
  • PRO Values: Open communication, first-name culture, team spirit, respect, appreciation, joint team and company events
  • PRO Extras: Onboarding programme, Employee Assistance Service, company bike scheme (JobRad), employee offers, company pension scheme
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B content marketingKPI-driven campaign managementcopywritingcontent developmentsocial media managementcontent analysisdigital marketingagency coordinationtrend analysisaudio content creation
Soft Skills
strategic thinkingcreativityexecution skillsresults orientationstorytellingcommunicationvisual languageadaptabilityanalytical skillscollaboration