SEO Specialist
Pro Coffee Gear
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇲🇽 Mexico
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Develop and execute a comprehensive SEO strategy to drive organic traffic, improve rankings, and increase conversions.
- Conduct keyword research to identify high-impact opportunities and gaps across our product and content categories.
- Optimize on-page SEO, including site structure, metadata, internal linking, and content enhancements.
- Own technical SEO efforts in collaboration with engineering to improve site speed, crawlability, indexation, and structured data implementation.
- Develop and lead a scalable link-building strategy to grow domain authority and rankings for competitive keywords.
- Identify and build relationships with relevant websites, bloggers, publishers, and industry partners for guest posting, mentions, and backlinks.
- Leverage digital PR tactics, product-led content, and partnership outreach to acquire high-quality, white-hat backlinks.
- Track and report on backlink profile health and link acquisition performance.
- Partner with the content team to ensure SEO best practices are embedded into all editorial, product, and landing pages.
- Define and oversee a scalable content roadmap driven by search demand and business priorities.
- Collaborate with creative, product, and UX teams to enhance SEO performance and on-site engagement.
- Monitor and analyze site performance using tools like Google Search Console, GA4, Ahrefs, and SEMrush.
- Regularly audit the website and prioritize fixes based on impact.
- Stay on top of SEO algorithm changes, trends, and new tools. Implement best practices and future-proof strategies.
Requirements
- 4+ years of hands-on SEO experience in a fast-paced e-commerce or DTC environment.
- Proven success with building and executing link acquisition strategies.
- Deep understanding of technical SEO, content strategy, on-page and off-page optimization.
- Proficiency with SEO and analytics tools (e.g., Ahrefs, Screaming Frog, GA4, GSC, SEMrush).
- Strong analytical skills and experience using data to inform decisions.
- Experience collaborating with cross-functional teams (content, dev, UX, marketing).
- Familiarity with Shopify or similar e-commerce platforms is a plus.
- Excellent written and verbal communication skills in English.
Benefits
- Opportunity to make a direct impact on a growing global e-commerce brand.
- Remote role with flexible hours and a collaborative international team.
- Goal-driven culture with autonomy, creativity, and growth opportunities.
- Work with passionate coffee experts and marketers in a niche you'll love.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEO strategykeyword researchon-page SEOtechnical SEOlink-building strategycontent strategydata analysissite performance monitoringwebsite auditinge-commerce SEO
Soft skills
analytical skillscollaborationcommunication