Performance Marketing Manager
PRO ATHLETE
full-time
Posted on:
Location Type: Hybrid
Location: Kansas City • Kansas, Montana • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own and drive the holistic digital acquisition strategy across organic and paid channels.
- Develop integrated channel plans that balance long-term SEO gains with short-term paid performance
- Partner closely with our in-house Paid Search Strategist to ensure alignment, continuity, and backup coverage for Paid Search and Paid Social
- Translate business objectives into acquisition goals, channel tactics, and performance KPIs
- Build acquisition roadmaps by brand, channel, and seasonal priority
- Identify new platform opportunities and areas for competitive advantage in both organic and paid spaces
- Own the performance creative briefing process for paid media campaigns, including messaging frameworks, ad testing plans, and iteration cycles.
- Collaborate with designers to produce and scale creative assets across Paid Social and Paid Search platforms.
- Lead the end-to-end SEO strategy, including technical audits, on-page optimization, backlinks, and more.
- Conduct ongoing keyword research, search behavior analysis, and SERP monitoring
- Partner with content, design, merchandising, and product teams to bring SEO and GEO strategies to life
- Coordinate cross-functional efforts for site structure, crawlability, and performance improvements
- Manage and coordinate with external agencies or freelancers as needed to execute paid media, SEO, or CRO initiatives.
- Provide strategic direction and oversight for Paid Search and Paid Social channels
- Collaborate with our Paid Search Strategist to develop and maintain high-performing campaigns
- Step in when necessary to provide tactical support, troubleshoot issues, or guide budget reallocations
- Ensure consistent messaging, landing page alignment, and cross-channel funnel optimization
- Evaluate and recommend new ad platforms, creative strategies, or testing opportunities based on performance and audience trends
- Build and manage channel performance dashboards, forecasts, and reporting frameworks
- Identify trends, bottlenecks, and optimization opportunities across all acquisition efforts
- Present strategic recommendations to marketing leadership and executive stakeholders
- Responsible for managing acquisition budgets and is accountable for key performance metrics, including CAC:LTV, ROAS, and blended acquisition efficiency in partnership with the Paid Strategist.
Requirements
- 5+ years of experience in digital marketing, with proven success across SEO and paid media
- Hands-on SEO expertise (technical, on-page, etc.) in a high-SKU, eCommerce environment
- Familiarity with paid media platforms like Google Ads, Meta Ads, TikTok Ads, Reddit Ads — even if not managing them daily
- Experience with CMS platforms
- Experience with CRM platforms, particularly HubSpot
- Strong analytical skills, with fluency in GA4, Google Search Console, SEMrush, and similar tools
- Ability to manage cross-functional campaigns with multiple internal and external stakeholders
- Clear communicator, comfortable balancing strategy and execution across brands
- Bonus Points: Sports industry or eCommerce experience
- Experience leading performance strategy for multi-brand portfolios
- Prior team management or agency/vendor oversight
- Passion for sports and community-driven brands
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SEOpaid mediakeyword researchon-page optimizationtechnical auditsbacklinksperformance metricsacquisition strategyCROcampaign management
Soft skills
analytical skillsclear communicationcross-functional collaborationstrategic thinkingteam managementproblem-solvingstakeholder managementcreative directionbudget managementpresentation skills