Field Marketing Manager

PRM

Field Marketing Manager for Pelvic Rehabilitation Medicine focusing on strategic referrals and regional growth initiatives across multiple markets. Responsible for developing relationships and executing local marketing strategies.

Posted 5/22/2026full-timeRemote • Florida, Texas • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $75,000 per yearWebsite

About the role

Key responsibilities & impact

Own regional referral relationship development across assigned markets
Build and maintain strategic referral pipelines across Tier 1, Tier 2, and Tier 3 provider networks
Support growth of both surgical and non-operative service lines within assigned territories
Identify opportunities for referral expansion, partnership development, and local market activation
Contribute to territory growth goals tied to NPVs, admits, and referral pipeline influence
Support pipeline development initiatives for denovo and expansion markets
Serve as the primary field marketing partner for assigned providers and territories
Develop and maintain relationships with key referring physicians, healthcare organizations, and strategic partners
Coordinate high-value provider meetings, VIP visits, and strategic introductions for PRM surgeons and providers
Support provider visibility initiatives including educational events, partnerships, webinars, and regional activations
Partner with providers to identify local growth opportunities and market needs
Partner closely with Campaign Management to execute regional growth initiatives and local market activations
Support execution of denovo launches, referral campaigns, educational programming, and strategic partnerships
Assist with market-specific outreach aligned with national marketing initiatives
Collaborate with Digital Marketing and Content teams to support local market awareness and referral growth strategies
Participate in select conferences, provider events, and strategic partnership opportunities as needed
Provide field insights and market intelligence to internal stakeholders and leadership
Support forecasting discussions and growth planning initiatives

Requirements

What you’ll need

4+ years of experience in healthcare marketing, provider relations, field marketing, referral growth, or strategic business development
Strong relationship-building and communication skills
Experience working cross-functionally within fast-paced healthcare organizations
Highly organized with ability to manage multiple markets and priorities simultaneously
Comfortable working independently across assigned territories
Experience supporting physician practices, specialty healthcare, or multi-location healthcare organizations preferred
Passion for women’s health, healthcare advocacy, and patient-centered care strongly preferred

Benefits

Comp & perks

Health, Vision and Dental
Paid holiday and PTO
FSA
High-income potential with base and bonus structure

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

healthcare marketingprovider relationsfield marketingreferral growthstrategic business developmentmarket activationpipeline developmenteducational programmingforecastingmarket intelligence

Soft Skills

relationship-buildingcommunication skillsorganizational skillsindependent workcross-functional collaborationability to manage multiple prioritiesstrategic thinkingproblem-solvingadaptabilityleadership