Principal Product Marketing Manager – AI and Platform
Deel
CloudGo
Director of New Market Development
PRM
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteJob Level
Lead
Tech Stack
CloudGo
About the role
- Lead PRM’s national expansion efforts by launching and scaling new clinics from site selection through full operational ramp
- Function as the cross-functional quarterback for new markets, ensuring each location is launched with excellence and ramps to 800+ RVUs within six months
- Extended, on-site presence during launch periods to provide boots-on-the-ground leadership, provider readiness, and market-level execution
- Lead market analysis using geo-targeting software and internal data to identify and prioritize high-potential expansion markets
- Coordinate financial models and P&Ls in partnership with Finance and present Go/No-Go recommendations to executive leadership
- Own pre-launch workback plans and critical path timelines
- Oversee lease coordination, site selection, and corporate approvals
- Set up and deploy all launch assets: marketing materials, signage, patient folders, equipment, and systems
- Ensure providers and staff are fully equipped with go-to-market resources including scripts, email templates, and community outreach plans
- Coordinate Salesforce campaigns, nurture tracks, and local targeting with marketing
- Partner with cross-functional teams to ensure staffing, provider credentialing, and IT systems are live by Day 1
- Collaborate with clinical operations, treatment planning, and intake to ensure full workflow readiness
- Supervise launch execution, functioning as the senior-most operator in-market during ramp
- Monitor clinic performance (RVUs, admits, patient visits, etc.) in Salesforce and monthly operating dashboards
- Track and troubleshoot operational gaps during the first 90–120 days and transition market leadership to regional clinical operations managers post-ramp
Requirements
- Bachelor’s degree; Master’s or MBA preferred
- 8+ years of experience in healthcare strategy, operations, or multi-site expansion
- Prior experience in consulting, retail health, health systems, or a PE-backed healthcare services company
- Demonstrated ability to lead complex, cross-functional projects to on-time execution
- Willingness to travel frequently and remain in-market for extended periods during clinic launch and ramp phases
- High level of autonomy, resourcefulness, and ability to execute in ambiguous environments
- Consulting experience (Big Four or equivalent) (preferred)
- Experience with Salesforce Health Cloud, PowerBI, eCW, or EMRs (preferred)
- Understanding of clinic operations, provider onboarding, and patient acquisition funnels (preferred)
- Entrepreneurial, growth-obsessed mindset with a bias for execution (preferred)
