Director

• Lead PRM’s national expansion efforts by launching and scaling new clinics from site selection through full operational ramp
• Function as the cross-functional quarterback for new markets, ensuring each location is launched with excellence and ramps to 800+ RVUs within six months
• Extended, on-site presence during launch periods to provide boots-on-the-ground leadership, provider readiness, and market-level execution
• Lead market analysis using geo-targeting software and internal data to identify and prioritize high-potential expansion markets
• Coordinate financial models and P&Ls in partnership with Finance and present Go/No-Go recommendations to executive leadership
• Own pre-launch workback plans and critical path timelines
• Oversee lease coordination, site selection, and corporate approvals
• Set up and deploy all launch assets: marketing materials, signage, patient folders, equipment, and systems
• Ensure providers and staff are fully equipped with go-to-market resources including scripts, email templates, and community outreach plans
• Coordinate Salesforce campaigns, nurture tracks, and local targeting with marketing
• Partner with cross-functional teams to ensure staffing, provider credentialing, and IT systems are live by Day 1
• Collaborate with clinical operations, treatment planning, and intake to ensure full workflow readiness
• Supervise launch execution, functioning as the senior-most operator in-market during ramp
• Monitor clinic performance (RVUs, admits, patient visits, etc.) in Salesforce and monthly operating dashboards
• Track and troubleshoot operational gaps during the first 90–120 days and transition market leadership to regional clinical operations managers post-ramp

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