Social Media Manager, Product & Promotions

PrizePicks

Social Media Manager translating product and promotions into organic social content for PrizePicks. Leading strategy, execution, and measurement of social initiatives.

Posted 7/8/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $70,000 - $95,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing cross-functional campaigns and initiatives, with a strong focus on product marketing and social media. Proficient in data analysis and performance reporting to inform strategic planning and content optimization.

Highest-signal resume keywords

Cross-Functional Campaign ManagementProject Management SkillsSocial Media Platform ExpertiseData FluencyStrong Communication Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content ProductionPerformance Data AnalysisFramework DevelopmentGTM Playbook CreationSocial Media Best Practices

Soft Skills

Strategic Operator MindsetCollaboration Skills

Industry Keywords

PrizePicks Brand FamiliarityDaily Fantasy Sports IndustryInternet Culture EngagementSocial-First Formats

About the role

Key responsibilities & impact

Serve as the organic social team's primary lead in product lifecycle initiatives — spearheading planning, execution, and reporting for product-driven moments including feature launches and ongoing, regular content programming tied to product priorities.
Lead cross-functional collaboration and oversee social execution for promotional campaigns and recurring promotion initiatives.
Connect relevant sports & culture storylines to product priorities, translating ideas and opportunities into compelling made-for-social content.
Produce content for distribution across channels, optimizing content for each platform.
Develop and own the framework for how and when organic social activates around new features, product updates, and promotional drops, building a repeatable GTM playbook the team can rely on for ongoing product lifecycle and promotions moments.
Monitor performance across product and promo content, synthesizing insights into clear reporting that informs future planning.
Participate in strategy and campaign planning sessions, ideation sessions, reporting syncs, and other internal and cross-functional processes.

Requirements

What you’ll need

Proven experience managing cross-functional campaigns and initiatives, ideally at the intersection of product marketing and social media.
A strategic operator mindset — you can build frameworks and lead processes, not just execute one-off activations.
Strong project management skills with the ability to juggle multiple workstreams across a given week without losing detail or momentum.
Deep understanding of social media platforms and their organic best practices, with a focus on X, Instagram, TikTok, and Threads in particular.
Deep understanding of and engagement with internet culture and humor, and social-first formats.
Data fluency — you're comfortable pulling performance data, identifying trends, and turning insights into action.
Strong communication and collaboration skills — this role sits at the intersection of product marketing, editorial, and creative, and requires clear cross-functional partnerships.
Familiarity with the PrizePicks brand and product, and the daily fantasy sports industry, is a plus.

Benefits

Comp & perks

Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development