Director, CRM Marketing

PrizePicks

Director of CRM Marketing at PrizePicks leading personalization and retention strategies through data-driven messaging. Overseeing a high-performing team and cross-functional collaborations.

Posted 5/19/2026full-timeRemote • 🇺🇸 United StatesLead💰 $150,000 - $180,000 per yearWebsite

About the role

Key responsibilities & impact

Own and lead the end-to-end CRM function, responsible for driving activation, engagement, and retention through targeted, data-driven messaging.
Define the strategy, execution, and evolution of CRM across key owned channels.
Lead a high-performing CRM team and partner cross-functionally with Product, Analytics, Creative, Social, and Revenue Operations.
Oversee planning and execution of CRM campaigns across all owned channels (email, push, SMS, in-app).
Drive forward real-time messaging capabilities and effectiveness.
Own the CRM testing roadmap, including A/B and multivariate testing strategies.
Collaborate with Analytics to define success metrics, measure lift, and identify growth opportunities.
Build, lead, and develop a high-performing CRM team.

Requirements

What you’ll need

8–12+ years of experience in CRM, retention, or performance marketing, within gaming, DFS, or sports betting is a plus.
Proven experience leading CRM strategy and teams at scale.
Deep expertise in segmentation, targeting, and personalization strategies.
Strong experience with CRM and marketing automation platforms (Braze highly preferred).
Experience in managing a broader CRM tech stack.
Demonstrated ability to build testing roadmaps and drive data-informed decision-making.
Strong analytical mindset with experience leveraging data to drive marketing performance.

Benefits

Comp & perks

Company-subsidized medical, dental, & vision plans
401(k) plan with company match
Annual bonus
Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
Generous paid leave programs, including 16-week paid parental leave and disability benefits
Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
Company-wide in-person events and team outings
Lifestyle enhancement program
Company equipment provided (Windows & Mac options)
Annual performance reviews with opportunities for growth and career development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM strategyretention marketingperformance marketingsegmentationtargetingpersonalization strategiesA/B testingmultivariate testingdata analysismarketing performance

Soft Skills

leadershipteam developmentcross-functional collaborationanalytical mindsetdata-informed decision-making