CRM Marketing Specialist

PrizePicks

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $65,000 - $95,000 per year

About the role

  • Design and execute segmented, automated campaigns throughout the customer journey to drive engagement, retention, and loyalty.
  • Develop and optimize customer journeys, mapping out touchpoints and interactions to enhance the overall customer experience.
  • Create and implement complex CRM campaigns, tracking campaign performance, and analyzing data to identify opportunities for optimization.
  • Conduct A/B testing and experimentation to optimize campaign performance and drive lift at different stages of the customer lifecycle.
  • Stay informed about industry trends and competitor activities to develop innovative strategies for customer engagement.
  • Collaborate with cross-functional teams, including marketing, product, and analytics, to ensure alignment and success of campaigns.
  • Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement.

Requirements

  • Bachelor's degree in Marketing, Business, Communications, Analytics, or related field preferred, but not required.
  • Minimum of 3 years of experience in customer success, email, lifecycle, or CRM marketing roles.
  • Proficiency in CRM platforms such as Braze, Optimove, or similar tools is highly preferred.
  • Strong understanding of email/in-app/push marketing best practices and copywriting skills.
  • Experience in the Daily Fantasy Sports or gaming industry is preferred.
  • Ability to analyze data and metrics to drive actionable insights and optimize campaign performance.
  • Organized and detail-oriented
  • Proven track record of managing multiple projects and meeting deadlines in a fast-paced environment.
  • Excellent communication, collaboration, and problem-solving skills.
Benefits
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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM marketingA/B testingdata analysiscampaign optimizationcopywritingcustomer journey mappingsegmented campaignsautomated campaignsperformance trackingcustomer engagement strategies
Soft Skills
organizational skillsdetail-orientedcommunication skillscollaborationproblem-solvingproject managementadaptabilitycreativityanalytical thinkingtime management