Senior CRM Manager

PrizePicks

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $120,000 - $160,000 per year

Job Level

Senior

About the role

  • Develop and implement comprehensive CRM and lifecycle marketing strategies aligned with PrizePicks' overall business objectives.
  • Manage a team of marketing specialists, providing guidance and support to achieve CRM and lifecycle marketing targets.
  • Utilize customer data and analytics to derive insights, segment player audiences, and create personalized marketing campaigns that drive player engagement and retention.
  • Plan and execute lifecycle marketing campaigns across various channels, including email, push notifications, and in-app messaging, to enhance the member experience at different stages of the customer journey.
  • Collaborate closely with Product, Customer Support, and Analytics teams to ensure a seamless and personalized member experience.
  • Leverage marketing automation and personalization tools (Braze) to automate and optimize lifecycle marketing campaigns.
  • Measure and analyze campaign performance and user engagement metrics, providing data-driven recommendations for continuous improvement.
  • Develop strategies to optimize customer onboarding, activation, retention, and reactivation efforts.
  • Stay up-to-date with industry trends, best practices, and emerging technologies in CRM and lifecycle marketing to drive innovation and competitive advantage.

Requirements

  • Knowledge or willingness to learn the PrizePicks backend systems
  • Bachelor's degree in a relevant field, including marketing, business, journalism/communications, etc.
  • Proven experience (5 to 10 yrs) in retention marketing, CRM, or customer lifecycle management, preferably within the gaming industry.
  • Highly motivated self-starter with a proactive approach to problem-solving and a passion for staying up-to-date with industry trends and best practices.
  • Must have experience creating automated CRM campaigns in Braze (preferred).
  • Must have email marketing and other copywriting experience.
  • Must understand the Daily Fantasy Sports industry.
  • Experience in analyzing data to make informed decisions.
  • Experience with Braze CRM tool is highly valued.
  • Worked with DFS/sports betting platforms is a plus.
Benefits
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Applicant Tracking System Keywords

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Hard Skills & Tools
CRMlifecycle marketingdata analysisemail marketingcopywritingcustomer segmentationcampaign performance measurementcustomer onboardingcustomer retentionmarketing automation
Soft Skills
leadershipproblem-solvingproactive approachteam managementcommunicationcollaborationmotivationadaptabilityinnovationinsight derivation
Certifications
Bachelor's degree in marketingBachelor's degree in businessBachelor's degree in communications