Performance Marketing

• Oversee a 7-figure annual acquisition budget across Apple Search Ads, Google, and mobile programmatic partners (e.g., AppLovin, Unity, Smadex, Mintegral)
• Drive efficient CAC through deep channel experimentation, LTV-focused optimizations, rigorous audience + creative testing, and channel expansion
• Own the day-to-day strategy, execution, and scaling of campaigns across all paid search and programmatic channels
• Implement tracking and measurement systems to evaluate the effectiveness of paid media campaigns
• Present reporting to cross functional and VP-level stakeholders synthesizing results into clear next steps
• Maintain a strong quality control framework for campaign structure, keyword selection, negative keyword management, and landing page and funnel performance collaborating closely with our ASO/SEO team
• Partner cross-functionally with Analytics, Creative Strategy, CRM, Product, and Engineering teams to execute and scale campaigns
• Work with external agency to manage execution, troubleshoot performance issues, and optimize bidding, targeting, and creative
• Mentor and manage one direct report while contributing to broader team-wide initiatives

Senior Manager, Programmatic & Paid Search

SMB Campaign Manager

Enterprise Campaign Manager

Senior Paid Social Specialist

Demand Generation Manager

Senior Demand Generation Manager