Head of Marketing – Digital Marketing, Concierge Medicine

Private Medical

Head of Marketing leading digital marketing strategies and brand visibility initiatives at Private Medical. Focusing on driving qualified leads and revenue for a concierge medical service.

Posted 5/17/2026full-timeRemote • California, Florida, New York • 🇺🇸 United StatesLead💰 $208,000 per yearWebsite

About the role

Key responsibilities & impact

Lead and execute a comprehensive digital marketing strategy focused on driving qualified leads and revenue for our high value product
Own and optimize SEO strategy, including technical SEO, website optimization, keyword targeting and content development to improve organic rankings and visibility
Plan and manage performance marketing campaigns across paid channels (search, display, social) continuously optimizing for ROI and conversion rates
Oversee redevelopment of company website and external facing digital assets
Develop and refine compelling pitch materials that clearly articulate the Private Medical narrative and resonate with partners and key stakeholders
Lead public relations strategy to enhance brand visibility and secure high-impact earned media opportunities
Pursue media and speaker engagements, including podcasts
Support thoughtfully curated content and event initiatives (including newsletters, salon series, and executive events) that drive engagement, reinforce brand positioning, and complement broader digital growth efforts
Stay ahead of industry trends, emerging tools, and best practices in digital marketing, SEO and audience targeting.

Requirements

What you’ll need

Bachelor's degree in marketing, business administration, communications, journalism or a related field
Minimum of six (6) years of relevant experience, ideally with a balanced background across agency and in-house roles
Experience working with luxury, premium, or aspirational brands targeting affluent audiences is a plus!
Excellent written and verbal communication skills with the ability to craft compelling content and deliver impactful presentations
Deep understanding of content marketing strategies, SEO, SEM, Generative search, social media marketing, and analytics tools
Strong cross-functional collaboration skills with the ability to coordinate and inspire a diverse team of collaborators, contractors and agency resources
Exceptional organizational and project management abilities, with a keen attention to detail and the ability to prioritize and multitask effectively.

Benefits

Comp & perks

401(k) with a match (up to 3% of salary)
Robust health benefits
Wellness and WFH reimbursement (up to $1,500/year)
3 weeks of paid time off
10 paid holidays off & 1 floating holiday

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEOtechnical SEOwebsite optimizationkeyword targetingcontent developmentperformance marketingSEMcontent marketinganalytics toolsdigital marketing strategy

Soft Skills

written communicationverbal communicationcontent craftingpresentation skillscross-functional collaborationorganizational skillsproject managementattention to detailmultitaskinginspiring team

Certifications

Bachelor's degree in marketingBachelor's degree in business administrationBachelor's degree in communicationsBachelor's degree in journalism