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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B Email Marketing, Campaign Development, and Content Creation, with a strong focus on optimizing marketing strategies for healthcare and adult care services. Proven ability to manage multiple priorities while delivering engaging content and building relationships with senior stakeholders.
Highest-signal resume keywords
B2B Email MarketingContent CreationCampaign DevelopmentPardotSalesforce
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing PrinciplesCopywritingContent OptimizationVideo EditingData Handling
Soft Skills
Strong CommunicationRelationship BuildingOrganizational SkillsCreativityAttention to Detail
Tools & Technologies
PardotSalesforcePremiere Pro
Industry Keywords
Healthcare MarketingAdult Care ServicesMulti-Channel CampaignsEngagement StrategiesPerformance Data
About the role
Key responsibilities & impact- Deliver high-impact, multi-channel campaigns across national, regional and local markets
- Shape and execute marketing plans that build awareness, increase engagement and drive referrals across Priory’s healthcare and adult care services
- Create compelling, audience-led content, including emails, case studies, video, and promotional assets including for events, which captures attention and delivers results
- Optimize campaigns to maximize impact and ROI using insight and performance data
- Ensure content is accurate, engaging and consistently delivered across all channels
- Play a key role in wider marketing initiatives and projects
Requirements
What you’ll need- Strong grounding in marketing principles
- Proven experience in B2B email marketing, across campaign development, delivery and improvement
- Confident copywriter with a keen eye for detail
- Producing clear, compelling content for a range of audiences
- Commercially minded and creative
- Highly organised with strong communication skills
- Ability to manage multiple priorities and deliver at pace
- Confident relationship builder, working with senior stakeholders
- Experience in health or social care is advantageous
- Good understanding of systems like Pardot and Salesforce (including data handling and knowledge of automation processes)
- Experience with video editing tools such as Premiere Pro would be a bonus.
Benefits
Comp & perks- 25 days Annual Leave + Bank Holidays + additional day’s leave for your Birthday!
- Annual leave entitlement increases based on length of service: 27 days after 5 years’ service and 30 days after 10 years’ service
- Length of service recognition awards – every 5 years
- Employee Assistance Programme
- Initial Disclosure Check Cost covered, if applicable to role
- ‘My Possible Self’ App and health-related benefits
- Online discounts and cashback rewards – Priory Perks
- Smart Technology scheme (qualifying period)
- Cycle to work scheme (qualifying period)
- Smart Holidays (qualifying period)
- Gym Flex (qualifying period)
- Healthcare Cash Plan – Simply Health Scheme
- Eye Care Vouchers
- ‘Cash for Colleagues’ – Employee referral scheme
- Access to development opportunities
- Sponsorship of professional qualifications through our Individual Professional Development (IPD) panel
- Leadership & management development
- Parental Leave Gift
