Senior Manager, B2B2C Growth Marketing

Priory

Senior Manager for B2B2C Growth Marketing at Marvin AI focusing on member engagement and retention. Collaborating with various teams to improve healthcare professionals' wellbeing through marketing strategies.

Posted 4/29/2026full-timeRemote • California, Colorado, New York • 🇺🇸 United StatesSenior💰 $135,000 - $150,000 per yearWebsite

About the role

Key responsibilities & impact

Own the end-to-end member marketing strategy, including activation, engagement, retention, and re-engagement across employer clients.
Design campaigns that activate and engage patient populations following enterprise health-system launches.
Oversee content strategy for member-facing communications, ensuring clinical accuracy, brand alignment, and cultural relevance.
Lead multi-channel member campaigns across email, SMS, employer co-branded assets, and paid/earned channels as applicable.
Partner with Product and Engineering to shape in-product messaging and experiences.
Define and optimize key member KPIs (e.g., enrollment rates, utilization, conversion to care, retention).
Use data and experimentation to continuously improve performance (A/B testing, cohort analysis, qualitative insights).
Partner with Analytics to build dashboards and reporting that inform strategy and decision-making.
Collaborate with Customer Success, B2B Growth, and Sales to drive employer launches, open enrollment, and ongoing member communications.
Serve as the internal expert and advocate for the member experience.
Ensure seamless alignment between employer messaging and direct-to-member communications.

Requirements

What you’ll need

7+ years of marketing experience, with significant ownership of lifecycle, growth, or member/customer marketing.
Experience in healthcare required.
Experience in digital health, mental health or benefits preferred.
Proven ability to drive engagement and behavior change through empathetic, data-driven marketing.
Strong cross-functional skills with experience working closely with Product, Analytics, and Customer-facing teams.
Demonstrated attention to detail with the ability to ensure precision, consistency, and quality across all member-facing messaging.
Background in experimentation, marketing automation, and CRM platforms.

Benefits

Comp & perks

Offers Equity
Offers Bonus

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

member marketing strategycampaign designA/B testingcohort analysisKPI optimizationdata-driven marketingmarketing automationCRM platforms

Soft Skills

cross-functional collaborationattention to detailempathetic communicationstrategic thinking