Printfresh

Growth Marketing

• Lead creative strategy for paid social- developing concepts, writing briefs, and driving a structured test-and-learn roadmap across channels
• Translate performance data, audience insights, and cultural trends into clear, actionable creative direction for internal teams and external partners
• Analyze creative performance to identify what's working, what isn't, and why - then turn those insights into iteration plans
• Stay ahead of platform trends and bring fresh, on-brand concepts to the table consistently
• Partner closely with our creative team to brief, review, and refine concepts across static, video, and UGC formats
• Map and communicate creative frameworks, testing plans, and campaign structures
• Help manage and optimize paid social ad accounts across select emerging platforms, with a focus on Pinterest, Reddit, and TikTok
• Monitor campaign performance daily and make tactical adjustments to improve efficiency
• Use attribution tools (MTA, incrementality testing) to track performance, understand incrementality, and inform budget and creative decisions
• Partner with the broader growth and ecommerce teams to align paid efforts with site experience and conversion goals
• Execute weekly creative reporting— synthesizing data into clear insights and recommendations, not just numbers on a page
• Build and maintain dashboards that make performance easy to understand and act on
• Drive broader analyses that go beyond weekly results to uncover larger audience and messaging opportunities
• Bring a test-and-learn mindset to everything - you're always asking what we should try next and why

Growth Marketing Strategist

Consultant

• Audit our current Asana setup (Design + PD + Production workflows)
• Restructure into a clean, stage-based pipeline (Concept → Design → Development → Sampling → Finalization)
• Separate and streamline workflows for Sleep vs Apparel
• Establish clear ownership and accountability within projects
• Simplify task structures (reduce clutter, improve usability)
• Build dashboard views for leadership visibility (status, blockers, timelines)
• Create templates for repeatable seasonal product cycles
• Train team on how to use the system effectively (light documentation + walkthrough)

Growth Marketing Strategist

Freelance Asana Consultant – Product Development Workflow, Fashion/DTC