Content Analyst – Social Media

PRINCIPIA

Social Media Analyst leading social media strategy for brand alignment and engagement. Engaging in content creation, community management, and performance analysis across various platforms.

Posted 7/25/2026full-timeRemote • 🇧🇷 BrazilJuniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing social media strategies that align with brand objectives, leveraging advanced knowledge of platforms like Instagram, TikTok, and YouTube. Capable of analyzing metrics to optimize content and campaigns while maintaining a strong understanding of beauty market trends.

Highest-signal resume keywords

Social Media Strategy DevelopmentContent Strategy and PlanningInfluencer CollaborationData Analysis and InsightsCommunity Growth Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Social Media ManagementContent CreationCampaign DevelopmentKPI MonitoringTrend AnalysisDigital Community BuildingEditorial Calendar DevelopmentCreative Brief DevelopmentPerformance ReportingIntegrated Campaigns

Soft Skills

Excellent CommunicationCollaborationCreative ThinkingStrategic RecommendationsAdaptability

Tools & Technologies

InstagramTikTokYouTubePinterestSocial Commerce Platforms

Industry Keywords

Beauty MarketConsumer GoodsDigital CommunitiesUser-Generated ContentInfluencer Marketing

About the role

Key responsibilities & impact

Develop and lead the social media strategy aligned with brand and business objectives
Define editorial calendars and content plans for Instagram, TikTok, YouTube, Pinterest and other relevant platforms
Identify behavioral, consumer and beauty trends to create content and positioning opportunities
Ensure consistency of visual identity, tone of voice and brand positioning across all channels
Identify opportunities using trends and organic content generated for the brand
Propose insights for the conception of native content for each platform
Develop editorial topics and creative briefs for alignment with internal teams
Work closely with creative teams in producing product content, campaigns, launches and seasonal activations
Partner with the Influencer and Community teams to amplify campaigns and launches
Identify collaboration opportunities with creators aligned to the brand's positioning
Ensure influencer content is connected to the social strategy
Monitor KPIs and generate actionable insights for continuous optimization
Build executive performance reports and present results to stakeholders
Analyze metrics such as reach, engagement, community growth, share of voice, traffic and conversion (in collaboration with the media team)
Maintain deep knowledge of social media trends, the creator economy and the beauty market
Propose tests and pilot projects to accelerate the brand's growth and relevance.

Requirements

What you’ll need

Degree in Marketing, Communication, Advertising, Public Relations or related fields
Proven experience in Social Media, preferably with beauty, fashion, lifestyle or consumer goods brands
Track record of building and growing digital communities
Advanced knowledge of Instagram, TikTok, YouTube, Pinterest and emerging platforms
Experience with content strategies, influencers and integrated campaigns
Analytical skills to interpret data and translate it into strategic recommendations
Excellent written and verbal communication
Experience with campaigns involving beauty creators and influencers
Familiarity with review content, tutorials, UGC and social commerce.

Benefits

Comp & perks

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