Princeton10, LLP

Senior Account Director, Patient – DTC

Princeton10, LLP

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Salary

💰 $160,000 - $190,000 per year

Job Level

Senior

About the role

  • Serve as the senior strategic lead across patient/DTC brands, shaping brand direction, engagement strategy, and long-term growth plans
  • Build and maintain trusted advisor relationships with senior client stakeholders, including brand leads, commercial teams, and medical/legal/regulatory partners
  • Lead the development of integrated, omnichannel DTC campaigns (digital, social, CRM, web, point-of-care, and emerging channels) grounded in patient insights
  • Translate complex clinical and regulatory information into clear, compelling patient-facing strategies and messaging frameworks
  • Oversee end-to-end account management, including scope development, financial stewardship, forecasting, and organic growth
  • Partner closely with strategy, creative, media, and data teams to ensure cohesive execution and measurable impact across all touchpoints
  • Identify opportunities to innovate within patient engagement, including personalization, digital health integrations, and behavior change approaches
  • Mentor and elevate junior team members, fostering strategic thinking, client leadership, and pharma expertise
  • Contribute to new business efforts, including pitch leadership, narrative development, and solution design

Requirements

  • Bachelor’s degree required; advanced degree (MBA, MPH, or similar) is a plus
  • 12+ years of experience in pharma/healthcare advertising, with a strong focus on patient (DTC) marketing
  • Proven track record leading large, complex accounts and delivering integrated campaigns across multiple channels
  • Deep understanding of the pharmaceutical regulatory environment, including MLR processes and FDA guidelines for DTC communications
  • Strong expertise in patient journey mapping, segmentation, and engagement strategy, with a focus on driving behavior change
  • Exceptional client leadership skills, with experience influencing senior stakeholders and cross-functional teams
  • Commercial acumen with experience managing budgets, scopes, and revenue growth
  • Collaborative leadership style with the ability to work effectively across strategy, creative, media, and analytics disciplines
  • Strong communication and storytelling skills, both written and verbal
  • Experience in digital health, CRM, or data-driven marketing is a strong asset.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
patient journey mappingsegmentationengagement strategydigital health integrationsbehavior change approachesaccount managementfinancial stewardshipforecastingomnichannel DTC campaignsintegrated campaigns
Soft Skills
client leadershipstrategic thinkingmentoringcollaborative leadershipcommunication skillsstorytelling skillsinfluencing senior stakeholderscross-functional teamworktrust buildinginnovation
Certifications
Bachelor's degreeMBAMPH