Princeton10, LLP

Marketing Analyst

• Gather, process, and interpret data from digital and social platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Develop regular and ad hoc reports to assess campaign performance against KPIs.
• Use tools like Brandwatch, Sprout Social, or similar platforms to monitor online conversations.
• Analyze sentiment, trends, and audience behavior to provide actionable insights.
• Research and identify emerging trends in social media and digital marketing to inform strategy.
• Build and maintain visually engaging dashboards that effectively communicate data insights to both internal and client-facing stakeholders.
• Work closely with account managers, content creators, and strategy teams to ensure data-driven decision-making in all phases of campaign planning and execution.
• Provide recommendations for optimizing campaigns based on data insights, including targeting, messaging, and channel effectiveness.
• Understand data structure and strategy to support reporting deliverables across channels.