Senior Manager, Local Media

Primrose Schools

Senior Manager directing paid social and paid search for Primrose’s early learning franchise network. Aligning agencies, franchise owners, and new-school launches to improve enrollment demand.

Posted 8/12/2026full-time🇺🇸 United StatesSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in developing and executing local media strategies, particularly in paid social and paid search, while managing agency relationships and optimizing performance across multi-location brands. Strong communication and problem-solving skills are essential for navigating complex stakeholder environments and driving performance improvement.

Highest-signal resume keywords

Digital MarketingPaid Media StrategyAgency ManagementPerformance ImprovementFranchise Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid SocialLocal Performance MarketingBudget AllocationPerformance MetricsChannel Mix DefinitionTargeting StrategiesMessaging DevelopmentMedia Investment StrategyAccount AuditingOptimization Execution

Soft Skills

Communication SkillsRelationship ManagementProblem-SolvingStakeholder NavigationTrust Building

Certifications & Qualifications

Bachelor’s Degree in MarketingBachelor’s Degree in Business

Industry Keywords

Franchise SystemsMulti-Location BrandsPerformance-Driven MarketingLocal Media ProgramsAlways-On Campaigns

About the role

Key responsibilities & impact

Own the strategy and performance of local media efforts across channels, primarily paid social and paid search
Define guardrails for budget allocation, channel usage, and expected performance outcomes across markets
Ensure local media complements brand media and contributes to overall system performance
Serve as the primary internal lead for preferred local agencies
Set expectations for optimization, execution, and reporting quality
Conduct audits of account structure, creative usage, and performance
Address performance gaps and drive corrective action with agency teams
Build relationships with franchise owners and understand local performance challenges and opportunities
Participate in performance discussions, escalations, and ownership group calls
Advocate for franchise owner needs while maintaining alignment with performance strategy
Develop and deliver education materials covering media investment, performance metrics, and expectations
Identify and address gaps in understanding, trust, or alignment related to media performance
Lead development of new school media strategies with a local media agency
Define channel mix, investment approach, targeting, and messaging to build awareness and drive enrollment demand
Partner with new franchise owners and field support teams to align strategies with market dynamics, business goals, and launch timelines
Establish scalable playbooks and best practices for new school launches
Oversee transition from launch campaigns into always-on local media programs

Requirements

What you’ll need

8+ years of experience in digital marketing, paid media, or local marketing strategy
Strong experience with paid social and local performance marketing
Experience working with franchise systems or multi-location brands preferred
Demonstrated ability to manage agency partners and ensure consistent execution
Strong communication and relationship management skills, particularly with non-marketing stakeholders
Ability to navigate complex stakeholder environments and competing priorities
Strong problem-solving skills with a focus on performance improvement
Experience in performance-driven marketing environments preferred
Bachelor’s degree in Marketing, Business, or a related field
Authorized to work in the United States

Benefits

Comp & perks

Commission or bonuses based on personal and company performance
50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
Health insurance
Dental insurance
Vision insurance
401(k) with company matching up to 3.5%
Company-provided life insurance
Employee Assistance Program
Flexible work from home options
Flexible work arrangements
Fitness center
Dry cleaning
Casual cafe
Community bank
Car washing service
Paid family leave