Field Marketing Operations Manager

Primrose Schools

Field Marketing Operations Manager for Primrose ensuring consistency, accuracy, and accountability in Local School Marketing across franchise locations. Responsible for operational processes, compliance tracking, and driving innovation.

Posted 5/15/2026full-timeAtlanta • 🇺🇸 United StatesSeniorLeadWebsite

About the role

Key responsibilities & impact

The Field Marketing Operations Manager serves as the operational backbone of Primrose’s Local School Marketing (LSM) program.
Ensures the program runs with consistency, accuracy, and accountability.
Owns the systems, processes, and reporting that enable effective execution at scale.
Creates visibility into plan submissions, tracking Franchise Owner (FO) compliance with marketing investment requirements, and maintaining clean, audit-ready records.
Responsible for continuously refining operational processes by leveraging category best practices and proven Franchise business approaches to drive efficiency, innovation, and scalability.
Builds and manages the operational infrastructure of LSM, allowing Field Marketing Managers to focus on coaching and driving stronger marketing outcomes at the school level.
Owns the end-to-end workflow for annual Local School Marketing plan submissions across 560+ schools, including templates, timelines, approval routing, and documentation.
Identifies operational inefficiencies and recommends process improvements to enhance team effectiveness and the Franchise Owner experience.
Tracks and reports on Franchise Owner compliance with required local marketing investment across all markets.
Develops and maintains dashboards and roll-up reporting for Marketing and Franchise Relations leadership.
Proactively identifies compliance risks and partners with Field Marketing and Franchise Support to resolve issues early.
Champions a culture of continuous improvement by challenging the status quo, testing new ideas, and scaling successful initiatives.
Leverages data, insights, and emerging trends to inform innovation efforts and optimize execution.

Requirements

What you’ll need

8+ years of experience in marketing operations, franchise operations, program management, or a related field
Proven ability to build and manage complex, high-volume operational processes (franchise or multi-location experience strongly preferred)
Strong project management skills, with experience using tools such as Asana, Monday.com, or similar platforms
Highly organized and detail-oriented, with the ability to manage multiple priorities and stakeholders simultaneously
Strong communication skills, with the ability to translate complex processes into clear, actionable guidance
Collaborative and solutions-oriented, with a focus on enabling others rather than creating unnecessary complexity
Bachelor’s degree in Marketing, Business Administration, or a related field

Benefits

Comp & perks

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
Full-time team members are eligible for health, dental and vision insurance
401k with company matching up to 3.5% and company provided life insurance
Employee Assistance Program
Flexible work from home options available.

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

marketing operationsfranchise operationsprogram managementoperational processesproject management

Soft Skills

highly organizeddetail-orientedstrong communicationcollaborativesolutions-oriented