Senior Manager, Field Marketing

Primrose Schools

. Serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise locations.

Posted 5/15/2026full-timeAlabama • Alabama • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Serve as the senior local marketing leader for a regional portfolio of Primrose Schools franchise locations.
Provide advanced strategic guidance to Franchise Owners, elevate the quality and consistency of local marketing execution, and help drive enrollment growth.
Combine deep marketing expertise, consultative partnership, and operational leadership to strengthen franchise performance.
Ensure brand compliance and improve the overall effectiveness of Local School Marketing function.
Provide guidance and mentorship to team members while primarily focusing on owning regional outcomes and solving complex challenges.

Requirements

What you’ll need

10+ years of marketing experience, with strong depth in local marketing, field marketing, franchise marketing, or multi-location brand environments.
Deep expertise in advising business owners, operators, or franchisees and navigating complex stakeholder relationships.
Strong knowledge of local digital marketing channels including paid search, paid social, local SEO, Google Business Profile, and social media, along with offline local marketing tactics.
Experience in a franchise system or multi-location retail, service, or consumer brand environment strongly preferred.
Exceptional communication and relationship-building skills with the ability to influence across levels and functions without direct authority.
Strong business acumen and analytical skills, with the ability to interpret data, identify trends, and turn insights into action.
Demonstrated ability to lead initiatives, improve processes, and drive results in a complex, distributed organization.
Highly organized and self-directed, with the ability to manage multiple priorities, stakeholders, and deadlines.
Willingness to travel regularly within the assigned region for school visits, Franchise Owner meetings, and key events.
Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA or advanced degree preferred.

Benefits

Comp & perks

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

local marketingfield marketingfranchise marketingdigital marketingpaid searchpaid sociallocal SEOGoogle Business Profilesocial media marketingoffline marketing tactics

Soft Skills

communication skillsrelationship-building skillsinfluencing skillsbusiness acumenanalytical skillsleadershiporganizational skillsself-directedproblem-solvingmentorship

Certifications

Bachelor’s degree in MarketingBachelor’s degree in BusinessBachelor’s degree in CommunicationsMBAadvanced degree