Senior Manager, Local Media

Primrose Schools

Lead local media strategy and performance initiatives for Primrose's marketing campaigns. Collaborate with franchise owners and agency partners to optimize digital marketing efforts.

Posted 5/15/2026full-timeAlabama, Alaska, Arizona, California, Colorado, Connecticut, Florida, Hawaii, Idaho, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Minnesota, Mississippi, Missouri, Montana, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Own local media strategy across channels, primarily paid social and paid search
Define clear guardrails for budget allocation, channel usage, and expected performance outcomes across markets
Ensure local media efforts complement brand media and contribute to overall system performance
Serve as the primary internal lead for preferred local agencies, setting expectations for optimization, execution, and reporting quality
Conduct regular audits of account structure, creative usage, and performance to ensure consistency and adherence to standards
Address performance gaps and drive corrective action in partnership with agency teams
Build strong relationships with franchise owners, developing a clear understanding of local performance challenges and opportunities
Participate in performance discussions, escalations, and ownership group calls as needed
Advocate for franchise owner needs in media decisions while maintaining alignment to performance strategy
Develop and deliver clear, repeatable education materials that help franchise owners understand media investment, performance metrics, and expectations
Partner closely with new franchise owners and field support teams to align media strategies with local market dynamics, business goals, and launch timelines
Establish scalable playbooks and best practices for new school launches, incorporating learnings, test-and-learn insights, and proven tactics to improve performance over time
Oversee seamless transition from launch campaigns into always-on local media programs, ensuring continuity, optimization, and sustained demand generation

Requirements

What you’ll need

8+ years of experience in digital marketing, paid media, or local marketing strategy
Strong experience with paid social and local performance marketing
Experience working with franchise systems or multi-location brands preferred
Demonstrated ability to manage agency partners and ensure consistent execution
Strong communication and relationship management skills, particularly with non-marketing stakeholders
Ability to navigate complex stakeholder environments and competing priorities
Strong problem-solving skills with a focus on performance improvement
Experience in performance-driven marketing environments preferred
Bachelor’s degree in Marketing, Business, or a related field

Benefits

Comp & perks

401(k)
401(k) matching
Dental insurance
Health insurance
Paid time off
Commission or bonuses based on personal and company performance
50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
Flexible work from home options
Employee Assistance Program

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital marketingpaid medialocal marketing strategypaid socialperformance marketingbudget allocationperformance metricsmedia investmentoptimizationreporting

Soft Skills

communicationrelationship managementproblem-solvingstakeholder managementperformance improvementcollaborationeducation deliverystrategic thinkingadaptabilityleadership

Certifications

Bachelor’s degree in MarketingBachelor’s degree in Business