
Senior Marketing Operations and Content Manager
primion Technology GmbH
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇧🇪 Belgium
Visit company websiteJob Level
Senior
About the role
- Lead the expansion of our global website and other core digital projects in close coordination with IT, regional teams, business units and external partners.
- Develop a content strategy aligned to the customer journey.
- Produce inspiring content (posts, articles, videos, presentations) that bridges our heritage and future vision.
- Create thought leadership content, whitepapers and case studies.
- Develop content for the website, social media and blog—using AI-powered tools where appropriate and in close collaboration with our Marketing Automation team.
- Coordinate blog, newsletter and editorial content across all channels.
- Drive the content strategy through the development and execution of a comprehensive social media and content calendar in close alignment with the PR team.
- Manage all community-management activities, oversee the organization and distribution of digital assets, and maintain brand consistency by enforcing brand guidelines and visual identity standards.
- Maintain, update and improve external and internal presentations, including the company presentation (PowerPoint).
- Optimize our SEO and Google presence to maximize visibility with target audiences.
- Manage and steer SEO and web agencies to deliver measurable results.
- Manage LinkedIn campaigns as a central channel for visibility, talent acquisition and thought leadership.
- Boost engagement and brand positioning across social media platforms.
- Coordinate with internal content owners and external partners.
- Work closely with Sales, Solution Management, IT and regional teams.
- Manage external agencies and ensure strategic alignment with internal stakeholders.
- Monitor relevant KPIs and derive data-driven optimization measures.
- Implement performance improvements in collaboration with the team.
- Continuously analyze and improve the effectiveness of the digital platforms.
Requirements
- Bachelor’s degree in Marketing, Communications or a related field (or equivalent professional experience).
- Minimum of 5 years’ professional experience in marketing, digital marketing or content management, preferably in B2B and within the software or technology sector.
- Proven expertise in developing content strategies and a track record of producing thought leadership content and case studies.
- Extensive experience managing digital platforms and social media (particularly LinkedIn).
- Experience leading external agencies and cross-functional teams.
- Experience with marketing automation tools and design software (PowerPoint, Keynote, Canva, etc.).
- Strong ability to coordinate cross-functional teams and manage external agencies and freelancers.
- Fluent in German and English (spoken and written).
- Advanced skills in Spanish, French or Dutch are desirable.
- Excellent written and verbal communication skills.
- Creative thinker with strong storytelling ability.
- Able to collaborate across functions and manage stakeholders.
- Project management and organizational skills.
- Detail-oriented with a commitment to brand consistency.
Benefits
- Impact: Play a key role in shaping brand impact and revenue growth at a company that ranks among the top 5 in its industry.
- Innovation: Contribute your expertise to build scalable systems, leverage data-driven insights and implement innovative content strategies to improve marketing efficiency and customer engagement.
- Excellence: Realize your full potential in an environment that encourages continuous improvement and personal development.
- Growth: Responsible and varied tasks within a growing mid-sized company.
- Collaboration: Join our agile, cross-functional and international team.
- A modern working environment: Flexible working hours and the option to work 100% remotely.
- Security: Long-term prospects with a permanent contract and 30 days of vacation.
- Benefits: Company pension plan and capital-forming benefits, plus occupational health and safety offerings.
- Discounts: A wide range of corporate benefits, including discounts on travel, leisure and housing.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
content strategySEOdigital marketingcontent managementthought leadership contentcase studiescommunity managementdata-driven optimizationperformance improvementsKPI monitoring
Soft skills
collaborationproject managementorganizational skillscommunication skillscreative thinkingstorytellingdetail-orientedstakeholder managementteam leadershipcross-functional coordination