Product Marketing Manager

Primer

Product Marketing Manager driving partner go-to-market strategy and messaging. Helping Primer, a global payments infrastructure platform, grow product adoption among partners and merchants.

Posted 8/27/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in B2B SaaS marketing and product marketing, with a strong focus on go-to-market strategies, messaging development, and data-driven decision-making. Capable of translating technical product details into compelling narratives for diverse audiences while managing multiple projects effectively.

Highest-signal resume keywords

B2B SaaS Marketing ExperienceProduct Marketing StrategyProject Management SkillsData-Driven OptimizationMessaging Development

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Go-To-Market StrategyCompetitive ResearchMarket ResearchProduct LaunchMessaging and PositioningData AnalysisFeedback SynthesisSales Signals InterpretationB2B Product GrowthTechnical Product Translation

Soft Skills

Creative JudgmentOwnershipCollaborationCommunicationAdaptability

Industry Keywords

PaymentsFintechInfrastructure ProductsTwo-Sided MarketplaceB2B Marketing

About the role

Key responsibilities & impact

Own the Partner marketing engine and drive go-to-market launches from strategy to execution
Collaborate closely with the broader marketing team
Work with Partner PMs and Commercial Teams to define target audiences
Craft clear, compelling messaging and positioning that differentiates Primer's Partner capabilities
Translate technical products into messaging for partners and merchants
Synthesise partner and merchant feedback, sales signals, and market research into strategic recommendations
Monitor and report on product marketing effectiveness
Use data to optimise strategies and achieve business goals
Report to the Product Marketing Lead
Work directly with product leads, marketing leads, and senior stakeholders

Requirements

What you’ll need

3-5 years of B2B SaaS marketing or product marketing experience, with a track record of launching and growing successful B2B products
Comfort turning technical product detail into messaging a non-technical buyer or partner wants to read
Ability to conduct targeted competitive and buyer research and turn it into specific recommendations
Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment
Experiment-minded, taking full ownership of outcomes and driving work with minimal oversight
Background in payments, fintech, or infrastructure products, or willingness to build that domain knowledge quickly (nice-to-have)
Creative judgment and ability to brief teams and agencies authoritatively (nice-to-have)
Experience marketing in a two-sided marketplace (nice-to-have)
Must have unrestricted working rights or appropriate authorization in the country of residence
Currently hiring in the UK, South Africa, Romania, Portugal, Poland, Ireland, or Hungary

Benefits

Comp & perks

Competitive share options
Uncapped holiday, with 25 days minimum to be taken
Co-working space access across major cities
Workations & Company Retreat
The best equipment for your role
£500 towards your home office setup
Generous learning budget
Private Medical Insurance
A broad set of additional perks and benefits (depending on location)
Strong onboarding
Collaborative environment