Account Executive – Finance Suite

Primer

Account Executive managing sales cycles for the CFO stack in a fully remote environment at Primer. Involving personal interactions with sellers and customers to maximize revenue opportunities.

Posted 7/23/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong financial literacy in treasury and FX management, with the ability to influence senior stakeholders and run complex sales cycles. Capable of developing and executing a sales playbook while collaborating cross-functionally to drive revenue growth.

Highest-signal resume keywords

Financial LiteracyComplex Sales Cycle ManagementCross-Functional CollaborationAnalytical SkillsMerchant-First Judgement

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SalesforceSales Cycle ManagementMarket AnalysisProduct PositioningRevenue Forecasting

Soft Skills

Consultative ApproachStructured ExecutionInfluencing SkillsRelationship Building

Tools & Technologies

CFO StackERP Systems

Industry Keywords

Treasury ManagementFX ManagementGlobal AccountsBack-Book MotionOnboarding Process

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Support the launch motion for our wider CFO stack offering: Play a central role in coordinating the initial commercial rollout, developing familiarity with the product and helping codify how Global Accounts and Reconciliation are positioned and sold during the early phase.
Contribute to a repeatable back-book motion: Partner with Product, PMM and CS to help identify eligible merchants and participate in targeted outreach and upsell cycles as part of a broader, cross-functional effort.
Contribute to a smooth onboarding process: Partner with RevOps & Support on onboarding merchants to Global Accounts, and conducting eligibility pre-checks with downstream providers
Enable front-book bundles: Support core BDMs by positioning Global Accounts (and Reconciliation where relevant) within broader Primer new business deals to increase revenue and shorten ARR activation cycles.
Prepare the path to standalone Global Accounts selling: Continuously assess product readiness on the market, value differentiation, and competitive context to determine when Global Accounts can be credibly sold as a standalone solution.
Translate market learning into action: Capture win/loss insights, objections, pricing feedback, and product gaps; feed structured inputs into Product, PMM, and RevOps.
Build and own the Global Accounts sales playbook: Develop and iterate a comprehensive Global Accounts sales playbook, informed by live customer interactions and early wins/losses, including Buyer personas and stakeholder mapping within global enterprises.

Requirements

What you’ll need

Strong commercial fundamentals: Experience running complex sales cycles and influencing senior stakeholders across Finance/Treasury personas.
Necessity to build a developed financial literacy on treasury and FX management and an expertise on current solutions on those 2 topics + overall understanding of the typical CFO stack (e.g. ERP)
Builder mindset in ambiguity: Able to create a motion where a playbook doesn’t exist yet. We’re looking for a structured, pragmatic approach and biased toward high-quality execution.
Cross-functional operator: Proven ability to partner tightly with Product and PMM, balancing revenue goals with product maturity and narrative discipline.
Merchant-first judgement: Consultative approach with strong instincts for when to sell (or not); protecting trust and avoiding low-quality upsells.
Analytical and accountable: Comfortable defining ICP/qualification criteria, measuring outcomes, and operating with Salesforce and forecasting discipline.
EMEA-based and internally credible: Able to leverage internal context and relationships to accelerate the back-book-first approach.

Benefits

Comp & perks

Competitive share options
Uncapped holiday, with 25 days minimum to be taken
Co-working space access across major cities
Workations & Company Retreat
The best equipment for your role
£500 towards your home office setup
Generous learning budget
Private Medical Insurance
A broad set of additional perks and benefits (depending on location)