Business Intelligence, GTM AI Associate

Primer

Business Intelligence & GTM AI Associate optimizing dashboards and AI at Primer. Responsible for data integrity, driving revenue decisions, and enhancing GTM intelligence workflows.

Posted 7/22/2026full-timeRemote • 🇬🇧 United KingdomJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in data analytics and business intelligence, with a strong focus on SQL proficiency, AI tool integration, and CRM data modeling. Capable of building and maintaining data models and dashboards that drive revenue decisions while promoting data literacy among stakeholders.

Highest-signal resume keywords

SQL ProficiencyAI Tool IntegrationCRM Data ExperienceData ModelingClear Communication

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Data AnalyticsBusiness IntelligenceSQLData ModelingAI WorkflowsAPI IntegrationData TransformationDashboard DevelopmentRevenue OperationsData Quality Standards

Soft Skills

Clear CommunicationCoaching InstinctHigh AutonomyProblem IdentificationStakeholder Engagement

Tools & Technologies

OmniSalesforceLLMsData WarehouseBI Tools

Industry Keywords

GTM IntelligenceData LiteracyRevenue DecisionsData QualityAI Landscape

Tech Stack

Tools & technologies

SQL

About the role

Key responsibilities & impact

Own Primer's GTM intelligence layer - Maintain and continuously improve the dashboards and data models at the core of how our GTM teams operate and make decisions.
Keep the AI in our BI sharp - Continuously train and improve our BI tool’s (Omni) AI model.
Partner with data engineering to optimise performance, and build what's missing - Own and maintain the semantic data layer and transformation logic.
Surface pipeline and account intelligence - Build models and dashboards that go beyond historical reporting.
Model Salesforce data correctly - Ensure CRM data is well-structured, correctly modelled, and fully leveraged in reporting.
Build models that drive revenue decisions - Partner with RevOps to develop data models that calculate potential ROI.
Own the GTM data foundation - Define and maintain field definitions, naming conventions, and data quality standards.
Build the AI context layer for GTM - Create and maintain the shared knowledge infrastructure.
Build GTM AI workflows, with Claude at the core - Work with GTM stakeholders and Primer's AI Strategy & Enablement Lead.
Own adoption and impact, not just the build - You own the rollout until it sticks.
Promote self-serve data literacy - Coach GTM stakeholders to explore data autonomously.
Stay ahead of the AI landscape - Proactively assess new AI tools and new features.

Requirements

What you’ll need

3-5 years of experience in a data analytics, BI, or revenue operations role.
SQL proficiency - You write SQL fluently. Joins, window functions, aggregations - you can interrogate a data warehouse directly and know how to model data correctly, not just query it.
Hands-on AI experience - You use AI tools in your daily work, have built workflows or automations using LLMs, and understand enough about how they work to make them reliably useful rather than impressively unreliable.
Strong understanding of APIs and MCPs - You know how to retrieve data from APIs, trigger actions via them, and think in terms of integrations.
CRM data experience - You understand how Salesforce (or similar CRM) data is structured, where it tends to go wrong, and how to model it for reliable reporting and AI consumption.
Clear communicator with a coaching instinct - You can explain data and AI concepts to non-technical stakeholders clearly, and you care about building their capability - not just doing it for them.
High autonomy in ambiguous environments - You don't wait for the problem to be fully defined. You identify the opportunity, make a case for it, and go build it.

Benefits

Comp & perks

Competitive share options
Uncapped holiday, with 25 days minimum to be taken
Co-working space access across major cities
Workations & Company Retreat
The best equipment for your role
£500 towards your home office setup
Generous learning budget
Private Medical Insurance
A broad set of additional perks and benefits (*depending on location)