Product Sales Specialist – Finance Suite

Primer

Product Sales Specialist focused on driving sales for Global Accounts within Primer’s finance solutions. Coordinating sales strategies and collaborating across functions to enhance the customer experience.

Posted 7/14/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates strong commercial acumen with expertise in Financial Operations, particularly in Treasury and FX management. Capable of developing and executing sales strategies, building playbooks, and collaborating cross-functionally to drive revenue growth.

Highest-signal resume keywords

Complex Sales Cycle ManagementFinancial Literacy in Treasury and FX ManagementCross-Functional CollaborationSalesforce ProficiencyConsultative Selling Approach

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Sales Strategy DevelopmentSales Playbook CreationICP DefinitionRevenue ForecastingValue Proposition Articulation

Soft Skills

Analytical ThinkingMerchant-First JudgementStructured Problem SolvingHigh-Quality ExecutionStakeholder Influence

Tools & Technologies

SalesforceFinancial Operations SoftwareERP Systems

Industry Keywords

CFO StackGlobal AccountsReconciliationTreasury PersonasFinancial Operations

Tech Stack

Tools & technologies

ERP

About the role

Key responsibilities & impact

Support the launch motion for our wider CFO stack offering: Play a central role in coordinating the initial commercial rollout, developing familiarity with the product and helping codify how Global Accounts and Reconciliation are positioned and sold during the early phase.
Contribute to a repeatable back-book motion: Partner with Product, PMM and CS to help identify eligible merchants and participate in targeted outreach and upsell cycles as part of a broader, cross-functional effort.
Contribute to a smooth onboarding process: Partner with RevOps & Support on onboarding merchants to Global Accounts, and conducting eligibility pre-checks with downstream providers
Enable front-book bundles: Support core BDMs by positioning Global Accounts (and Reconciliation where relevant) within broader Primer new business deals to increase revenue and shorten ARR activation cycles.
Prepare the path to standalone Global Accounts selling: Continuously assess product readiness on the market, value differentiation, and competitive context to determine when Global Accounts can be credibly sold as a standalone solution.
Define the ICP, partner with RevOps on pricing considerations & deal structuring, and sales motion required to move beyond a “wedge” use case when product maturity allows.
Evaluate and progress inbound standalone opportunities where appropriate, without prematurely forcing a new-logo motion.
Translate market learning into action: Capture win/loss insights, objections, pricing feedback, and product gaps; feed structured inputs into Product, PMM, and RevOps.
Build and own the Global Accounts sales playbook: Develop and iterate a comprehensive Global Accounts sales playbook, informed by live customer interactions and early wins/losses, including:
Buyer personas and stakeholder mapping within global enterprises.
Clear articulation of Primer’s unique value proposition and differentiation for Global Accounts.
Value engineering by connecting customer pain to a value statement that resonates with each buying persona.
Primary use cases, success narratives, and qualifying criteria.
Building industry and use-case specific opportunity pipelines from back and front book merchants.
Sales motion definition (discovery, evaluation, pilot, expansion, procurement).
Objection handling, competitive positioning, and deal-risk mitigation per persona (Finance/Treasury Personas) and segment (Size, Vertical, Geo).
Lead the creation and evolution of sales collateral in partnership with Marketing and Product, including merchant bespoke pitch decks, case studies, ROI narratives, and enablement materials.
Shape and validate the Global Accounts demo experience (including demo environments), working cross-functionally to ensure it reflects real customer workflows and value.
Serve as the internal source of truth for how Global Accounts are sold at Primer, with the expectation that this playbook becomes scalable for future hires.
Drive commercial rigor: Track pipeline, revenue, and outcomes with a “controlled pilot” mindset; help define what success looks like and when/how the model should scale post-GA.
Protect merchant trust and CS ownership: Operate within clear guardrails on account engagement, partnering closely with CSMs and ensuring clean handovers and delivery quality.
Identify wider opportunities: Position Global Accounts as part of the wider proposition, particularly alongside other products within the Financial Operations product suite.

Requirements

What you’ll need

Strong commercial fundamentals: Experience running complex sales cycles and influencing senior stakeholders across Finance/Treasury personas.
Necessity to build a developed financial literacy on treasury and FX management and an expertise on current solutions on those 2 topics + overall understanding of the typical CFO stack (e.g. ERP)
Builder mindset in ambiguity: Able to create a motion where a playbook doesn’t exist yet. We’re looking for a structured, pragmatic approach and biased toward high-quality execution.
Cross-functional operator: Proven ability to partner tightly with Product and PMM, balancing revenue goals with product maturity and narrative discipline.
Merchant-first judgement: Consultative approach with strong instincts for when to sell (or not); protecting trust and avoiding low-quality upsells.
Analytical and accountable: Comfortable defining ICP/qualification criteria, measuring outcomes, and operating with Salesforce and forecasting discipline.
EMEA-based and internally credible: Able to leverage internal context and relationships to accelerate the back-book-first approach.

Benefits

Comp & perks

We are fully remote and globally distributed; and have been since day one
Competitive share options
Uncapped holiday, with 25 days minimum to be taken
Co-working space access across major cities
Workations & Company Retreat
The best equipment for your role
£500 towards your home office setup
Generous learning budget
Private Medical Insurance
A broad set of additional perks and benefits (*depending on location)