Marketing Operations, Reporting Specialist

Prime System Solutions

Marketing Operations & Reporting Specialist managing marketing technology stack and data reporting. Analyzing data integrity and delivering actionable insights to improve marketing performance.

Posted 7/8/2026full-timeRemote • 🇵🇭 PhilippinesMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own and manage day-to-day marketing operations within HubSpot and integrated CRM platforms.
Configure and optimize marketing automation workflows, lead routing, segmentation, lifecycle stages, and campaign execution.
Maintain lead scoring, account scoring, source attribution, campaign taxonomy, and funnel tracking.
Ensure data integrity through ongoing data hygiene, field governance, list management, and documentation.
Monitor and maintain integrations between HubSpot, ZoomInfo, and other marketing technologies.
Partner with Sales Operations and Revenue Operations to ensure seamless lead handoffs and alignment across teams.
Utilize ZoomInfo and other data sources to identify target accounts based on ICP, firmographic, technographic, behavioral, and intent data.
Support Account-Based Marketing (ABM) initiatives by developing targeted account lists and audience segmentation.
Collaborate with marketing and sales teams to convert intent signals into actionable campaigns and pipeline opportunities.
Monitor campaign performance and recommend optimization strategies based on engagement and conversion data.
Develop and maintain dashboards and reports that measure marketing performance across the entire funnel, including:
- Marketing Qualified Leads (MQLs)
- Marketing Qualified Accounts (MQAs)
- Sales Accepted Accounts (SAAs)
- Sales Qualified Accounts (SQAs)
- Sales Qualified Opportunities (SQOs)
- Pipeline and revenue attribution
- Conversion rates
- Customer Acquisition Cost (CAC)
- Campaign ROI
Analyze campaign effectiveness, lead quality, attribution, funnel velocity, and conversion trends.
Deliver weekly, monthly, and executive-level reports with actionable recommendations.
Translate marketing data into strategic insights that support business growth and decision-making.
Develop scalable processes for campaign execution, reporting, lead management, and sales follow-up.
Improve marketing-to-sales alignment through clear lifecycle definitions, SLAs, routing rules, and feedback loops.
Identify operational inefficiencies and recommend process, technology, or data improvements.
Help establish reporting standards and maintain a single source of truth for marketing performance.
Collaborate closely with Marketing, Sales, Revenue Operations, and Leadership to optimize overall funnel performance.

Requirements

What you’ll need

Excellent written and verbal communication skills.
Strong analytical and problem-solving abilities.
Exceptional organizational and project management skills.
Highly detail-oriented with a strong commitment to data accuracy.
Ability to manage multiple priorities in a fast-paced environment.
Strong understanding of B2B marketing operations and demand generation.
Ability to build executive-ready dashboards, reports, and performance summaries.
Experience translating marketing metrics into actionable business insights.
Strong understanding of lead management, lifecycle stages, attribution, campaign reporting, and funnel analytics.
Comfortable collaborating with cross-functional teams, including Marketing, Sales, Revenue Operations, and Executive Leadership.
Technical Skills
Advanced proficiency in HubSpot, including:
- Marketing Hub
- CRM
- Workflows
- Lists and segmentation
- Reporting dashboards
- Lead scoring
- Campaign reporting
Experience with ZoomInfo or similar intent data platforms.
Experience working with CRM platforms and marketing automation systems.
Strong Microsoft Excel or Google Sheets reporting skills.

Benefits

Comp & perks

Work-from-Home setup
Competitive salary
HMO coverage
Government-mandated benefits (SSS, PhilHealth, Pag-IBIG)
Paid Time Off (PTO)
Opportunities for professional growth and career development
Collaborative and supportive international team
Exposure to modern B2B marketing technologies and revenue operations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Marketing AutomationLead ScoringFunnel AnalyticsCampaign ExecutionData HygieneSegmentationAttributionDashboard DevelopmentPerformance MeasurementReporting

Soft Skills

Analytical SkillsProblem-SolvingOrganizational SkillsCommunication SkillsProject Management