Key Account Manager – Business Development

Primal State Performance GmbH

Key Account Manager driving Glow25's brand expansion in Italy's beauty and health sectors. Managing key retailer relationships and collaborating on marketing initiatives for successful market entry.

Posted 7/14/2026full-timeRemote • 🇮🇹 ItalyMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in key account management within the FMCG, beauty, or health sectors, with a strong understanding of the Italian retail landscape. Proficient in market analysis and trade marketing strategies, complemented by effective cross-functional collaboration and communication skills.

Highest-signal resume keywords

Key Account ManagementItalian Retail LandscapeMarket AnalysisTrade MarketingFluent Italian and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Key Account ManagementMarket AnalysisTrade MarketingPromotions PlanningCustomer Relationship Management

Soft Skills

Proactive Working StyleHands-On AttitudeCross-Functional Collaboration

Tools & Technologies

Google WorkspaceSlackAsanaCRM SystemAI Tools

Industry Keywords

FMCGBeautyHealthPharmacyParapharmacy

About the role

Key responsibilities & impact

Market Entry & Expansion — You build our business in Italy, with a focus on drugstores, pharmacies/parapharmacies, online retail and selected grocery partners.
Account Management — You manage existing customers and win new partners through compelling pitches and tailored product range proposals.
Promotions & Trade Marketing — You plan and coordinate promotions, point-of-sale materials and sampling campaigns together with the marketing team.
Cross-functional Collaboration — You work closely with internal teams across marketing, operations, regulatory and e-commerce.
Market & Competitive Analysis — You keep an eye on trends, spot opportunities and develop new distribution ideas for the Italian market.
Representation — You represent Glow25 at trade shows, customer meetings and industry events across Italy.

Requirements

What you’ll need

Several years of experience in key account management, ideally in FMCG, beauty or health
A strong understanding of the Italian retail landscape — drugstores, pharmacies/parapharmacies, online retail and grocery
Fluent Italian and English
Spanish is a nice to have (bonus if you can also work in/with Spanish-speaking partners or markets)
A structured, proactive way of working with a real hands-on attitude
Confident use of everyday tools: Google Workspace, Slack, Asana and a CRM system as well as AI
Experience with pharmacy / parapharmacy channels — especially knowledge of the specific mechanics, decision processes and trade marketing setup in that environment is a bonus

Benefits

Comp & perks

Work flexibly, in the way that suits you best.
Home office? Done right. We’ve got you covered: receive a one-time €500 allowance to set up your perfect workspace.
Glow Card – your monthly treat. Get €50 every month to spend however you like – that’s €600 a year, just because.
Learning is part of the deal. Whether it’s our Glowcademy, dedicated learning time, or personal development support – we invest in you, not just in numbers.
Enjoy 40% off our entire product range – yes, everything.
Take a break – you’ve earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year’s Eve? That’s a day off too!
Stay healthy, stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine, or dental cleanings.
After your probation period, we’ll contribute €600 toward your pension plan – and if you add more, we’ll top it up with an extra 20%.
Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.
Culture that truly shines. For five years in a row, we’ve been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day.
Move your way. From workouts to wellness retreats – you decide how to stay active. Choose between Urban Sports Club or Wellpass.