Influencer Marketing Manager – All Genders

Primal State Performance GmbH

Influencer Marketing Manager leading campaigns and building creator networks at Glow25. Focused on performance and process optimization for influencer marketing.

Posted 6/22/2026full-timeRemote • 🇩🇪 GermanyMid-LevelSeniorWebsite

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

influencer marketingcampaign managementperformance analysiscontent creationsocial commerceaffiliate marketingKPI analysisprocess optimizationautomationAI utilization

Soft Skills

negotiationstrategic thinkingcommunicationaudience understandingcontent senseevent planningteam collaborationadaptabilityproblem-solvingcreativity

Tools & Technologies

social media platformsInstagramTikTokcontent management systemsanalytics toolsworkflow automation toolsinfluencer marketing platformsCRM systemsemail marketing toolsproject management software

Industry Keywords

D2Ce-commercecreator economybrand awarenessperformance objectivesinfluencer eventsdiscount codescampaign scalingcontent executionaudience engagement

About the role

Key responsibilities & impact

You plan, manage, and optimize influencer campaigns — both for brand awareness and for direct performance objectives.
You identify and recruit new creators, conduct negotiations, and actively build a growing pool of relevant talent.
You create clear, performance-oriented briefs and oversee content execution through to final publication.
You analyze campaign results based on concrete KPIs, derive learnings, and identify where scaling potential exists.
You further develop existing structures and strategically use tools and AI to make workflows more efficient and scalable.
You support the planning and execution of influencer events domestically and internationally.

Requirements

What you’ll need

3–5 years' experience in influencer marketing, social media, or the creator economy — ideally in a fast-growing D2C or e-commerce environment with a performance focus
Solid knowledge in end-to-end management of influencer campaigns (brand and performance)
Experience with affiliate structures, discount codes, and social commerce mechanics
A strong sense for content, audiences, and platform dynamics — especially Instagram and TikTok
Active interest in process optimization, automation, and the use of AI
A degree in marketing, communications, or media is a plus but not required — strong practical experience counts just as much.

Benefits

Comp & perks

Flexible work arrangements that suit you. Work when and where you're most productive — with flexible hours and smart time tracking.
Glow Card — a monthly bonus. €50 credit per month for local providers — that's an extra €600 per year for you.
Easy professional development. Stay up to date with our Glowcademy and weekly learning time.
40% employee discount across the entire range — a real perk.
Time off that does you good. 30 days of annual leave + 1 personal holiday + up to 10 additional unpaid days if you need a longer break.
Health benefits. We cover up to €600 per year for additional health services — from glasses to dental cleaning.
Strong retirement support. After the probation period you receive a €600 subsidy for pension contributions — and if you contribute yourself, we add another 20%.
Corporate Benefits & FutureBens. Get exclusive discounts and perks from many partners.
Glow25 merch. Our team look, your statement.
A culture that truly shines. For five consecutive years we have been recognized as a Top Company on Kununu — a real testament to our strong, positive, and lived company culture.