Primal State Performance GmbH

Team Lead, Conversion Content

Primal State Performance GmbH

full-time

Posted on:

Origin:  • 🇩🇪 Germany

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Welcome to Glow25! We are a dynamic, fast-growing Beauty & Pro-Aging company based in Berlin – with a heartfelt mission: creating glow moments. As a Team Lead Conversion Content (all genders) at Glow25, you'll be the strategic and creative backbone of our paid media function. You combine a strong performance mindset with creative thinking and lead our Conversion Content team with clarity, energy, and focus. Develop cross-channel creative strategies, turn product insights and customer data into testable ad concepts, and orchestrate a smooth, data-driven creative workflow with your team of copywriters, video editors, project managers, and UGC creators. Team leadership: direct leadership of our Conversion Content team – from copywriters and video editors to project managers. Creative strategy: own the strategic direction for our paid creatives across Meta, TikTok, Native and other platforms. Briefing & testing: translate campaign needs into creative briefs and define testing roadmaps in close collaboration with Media Buying. Creative operations: coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow. Cross-channel alignment: work closely with the Brand team to ensure consistency and creative synergy across touchpoints.

Requirements

  • 4–6 years of relevant experience in performance marketing or creative strategy Strong understanding of Paid Social (Meta, TikTok) and/or Native Advertising Experience in creative testing & iteration : confident in analyzing performance KPIs like hook rate, CTR, ROAS Performance-first mindset: You prioritize results over aesthetics Proven track record in managing creative teams – ideally with direct leadership responsibility Solid grasp of digital funnel mechanics – from ad to landing page to conversion Skilled in prioritization, briefing, giving feedback, and leading retrospectives Strong communicator and stakeholder manager – especially with Brand, Media, Product, and CRM teams You’re familiar with tools like Frame.io, Asana, Meta Ad Library, Google Analytics or Tableau (or similar)