Content Marketing Manager

Welcome to Glow25! We are a dynamic, fast-growing Beauty & Pro-Aging company based in Berlin – with a heartfelt mission: creating glow moments.
As a Team Lead Conversion Content (all genders) at Glow25, you'll be the strategic and creative backbone of our paid media function.
You combine a strong performance mindset with creative thinking and lead our Conversion Content team with clarity, energy, and focus.
Develop cross-channel creative strategies, turn product insights and customer data into testable ad concepts, and orchestrate a smooth, data-driven creative workflow with your team of copywriters, video editors, project managers, and UGC creators.
Team leadership: direct leadership of our Conversion Content team – from copywriters and video editors to project managers.
Creative strategy: own the strategic direction for our paid creatives across Meta, TikTok, Native and other platforms.
Briefing & testing: translate campaign needs into creative briefs and define testing roadmaps in close collaboration with Media Buying.
Creative operations: coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow.
Cross-channel alignment: work closely with the Brand team to ensure consistency and creative synergy across touchpoints.

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