Senior Data & Information Architect
Switzerland Global Enterprise
AWSLinuxNFSOracleShell ScriptingSQL
Strategic Brand Architect
Primacy
contract
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $50 - $75 per hour
Job Level
SeniorLead
About the role
- Establish a brand architecture for Digital United’s master and sub-brands
- Apply brand theory to build loyalty and awareness
- Define the brand purpose, promise, and personality
- Audit and evolve brand equity through measurable indicators
- Define unique value propositions for services and offerings
- Conduct market and competitive research for positioning
- Serve as steward of brand voice and identity across entities
- Oversee creation of marketing materials and campaigns
- Develop go-to-market frameworks for business development
- Advise on marketing spend for ROI maximization
- Ensure brand alignment across all entities and collaboration.
Requirements
- 15+ years in brand strategy, marketing communications, or creative consulting
- Proven ability to apply brand theory frameworks (Aaker, Keller, etc.)
- Deep expertise in brand equity, positioning, awareness, and differentiation
- Experience developing multi-brand architectures and brand systems
- Strong understanding of the full marketing funnel
- Exceptional communication skills for C-suite audiences
- Skilled in CRM, marketing analytics, and dashboard development
- Strong cross-functional leadership and influence.
- A balance of creative instinct and analytical rigor.
Benefits
- Flexible work arrangements
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
brand strategymarketing communicationscreative consultingbrand theory frameworksbrand equitypositioningmarketing funnelCRMmarketing analyticsdashboard development
Soft skills
communication skillscross-functional leadershipinfluencecreative instinctanalytical rigor
